Freelancer profile translated to English.
Back to original languageAbout Amel
🚀 As a Product Manager, I've had the opportunity to work with companies of very different product maturities. This diversity has taught me one essential thing: there is no single way to do product. Each organization has its own challenges and operating methods, and my role is to adapt to bring the right methods and solutions at the right time.
Whether it's structuring a product vision, prioritizing a backlog, optimizing collaboration with tech & business teams, or organizing the discovery phase, I can help you make concrete progress. If you're looking for a pragmatic, attentive PM who can adapt to your context, let's discuss it! 😊
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Pass CultureSenior Product ManagerPUBLIC SECTORJune 2023 - Today (3 years)Paris, FrancePass Culture – governmental platform, app, and API (4M+ young people, 40,000+ cultural actors, teachers nationwide)I defined and executed the product strategy for two key squads (vision, NSM, scope), with dual ownership: demand funnel (marketplace) + partner tools (SaaS).Achievements:• Increased teacher satisfaction from 3/5 to 4/5 in 6 months, after a year of stagnation.• Improved activity monitoring dashboard for cultural partners, reducing support requests and removing offers from the top 5 support issues (after 2 years as a major pain point).• 8-point increase in post-registration activation (redesigned journey + offer creation assistance).• 10-point increase in partner booking rate, thanks to the editorialization of collective offers – a central challenge in the Pass strategy.• Aligned stakeholders on a shared vision, restoring trust and collaboration, and enabling squads to operate autonomously.• Conducted an experimental approach: A/B testing, "fake door" tests, validation with early adopters, progressive rollouts.Methodology:• Product Vision: Vision, NSM, OKRs• Data-driven prioritization (data, user research, internal feedback)• Discovery & delivery in squad (4 devs) – Scrum, Jira, QA, regular shipping• Close collaboration with Design, Data, Support & cross-squads (9 squads)• Facilitation & stakeholder management
- SUPERPROFSenior Product ManagerEDUCATION AND E-LEARNINGJune 2021 - June 2023 (2 years)Paris, FranceSuperprof is a platform connecting private tutors and students, present in 40+ countries, with 20M teachers.As the first product hire, I defined and implemented the product vision, around which the team and roadmap were structured; stakeholder alignment, implementation of a data-driven culture, and management of key acquisition initiatives.Achievements:• Increased conversion rate for teacher listings.• Launched video courses to boost bookings.• Growth in premium subscription sign-ups.• Coached new product hires and conducted internal training to strengthen product culture across the company.• Integrated Heap & Hotjar (Contentsquare) for data-informed product decisions; internal training to evangelize data culture among product teams.Methodology:• Strategy: Definition of objectives and co-construction of the product roadmap• Discovery: User interviews, data analysis via Heap/Hotjar, identification of pain points, facilitation of ideation workshops...• Delivery: Writing and prioritizing user stories, QA, facilitation of agile rituals• Impact: Monitoring of post-launch KPIs and iterations• Ops: Implementation of discovery processes and tools (Jira Discovery), structuring of delivery tools (Jira, GitHub to Bitbucket migration, Heap, Hotjar), infrastructure migration (OVH → Google Workspace), formalization of product communication.
- SchoolabInnovation Project ManagerDIGITAL AND ITJanuary 2018 - December 2020 (3 years)Schoolab is an innovation studio, supporting entrepreneurs and large corporations in deploying their innovation projects.Began career as an Organization & HR Project Manager (2018–2020), then transitioned to a Product Discovery Manager role (2020–2021), where I managed discovery initiatives and launched a hybrid training offer (in-person + digital in low-code) for entrepreneurs developing their product from 0 to 1.Achievements:• Defined the vision, roadmap, and MVP; implemented prototyping and testing protocols in collaboration with experts in product design, growth marketing, and pedagogy.• Developed the go-to-market strategy: beta launch with 20 entrepreneurs, then scaled to a wider audience.
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Education
- UX/UIIronhack2021• User-centered design, UX research, information architecture, wireframing, prototyping. • Design Thinking Methodology, Agile framework. • MVP • Usability evaluation and site redesign. • Atomic design, visual design, user-interaction design. • 5 design sprints (2 weeks) Technologies : Sketch, Figma, Mural, HTML, CSS.
- Full-Stack web developerLe Wagon20219-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES2015, SQL, git, GitHub, Heroku and Ruby on Rails. Designed, implemented and shipped to production a clone of AirBnB and a Rails prototype.