Freelancer profile translated to English.
Back to original languageAbout Amel
Performance marketing consultant specialized in paid acquisition.
I help companies structure and optimize their advertising campaigns to maximize growth and profitability: Google Ads, Meta Ads, TikTok Ads, Spotify Ads, Linkedin Ads, Pinterest, Bing Ads.
Through a data-driven and performance analysis approach, I optimize acquisition levers to sustainably improve campaign performance: leads, revenue, conversions, ROAS, cost per acquisition.
Performance Marketing, Paid Media, Digital Acquisition, Growth Marketing, Google Ads, SEA, Search Ads, Performance Max, Google Shopping, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, Spotify Ads, ROAS, CPA, CAC, Campaign Optimization, A/B testing, Data-driven marketing, Google Analytics, GA4, Google Tag Manager, Lead Generation, Customer Acquisition.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- BETTER & STRONGERDigital Strategy ConsultantDIGITAL AND ITFebruary 2023 - August 2025 (2 years and 6 months)Lyon, France• Support and strategic steering of the digital acquisition growth for a portfolio of e-commerce brands (K-Way, Japan Experience, John Lobb, Kappa, Sebago, Superga).• Design and execution of multi-channel acquisition and conversion strategies: SEA, SMA, Emailing, CRO, UI/UX.• Creation and implementation of multi-platform campaigns with a conversion, ROI, or lead objective: search, display, video, retargeting, Facebook, Instagram, LinkedIn, etc.• Coordination of campaigns throughout the lead/customer journey, with objectives and messages adapted to each stage.• In-depth KPI analysis to improve performance: ROAS, conversion rate (CRO), CPA, LTV, and A/B testing strategy.• Monitoring and performance analysis using dashboards designed to guide operational decision-making.• Preparation and presentation of weekly, monthly, and quarterly data reports, with actionable recommendations.• Close collaboration with creative, data, and product teams to maximize customer engagement and campaign performance.• Autonomous management of an annual advertising budget of +€3M, steering revenue and ROI.
- JCDECAUX FRANCEProduct Manager AssistantDIGITAL AND ITJanuary 2021 - July 2021 (6 months)Paris, France• Design of targeted thematic digital offers for local markets, creation of marketing and sales materials for the sales team (+80 salespeople).• Competitive analysis, market benchmarking with strategic recommendations for product development. Participation in the development of the digital offer and implementation of marketing automation.
- FRANCE TELEVISIONSInternational Development Marketing AssistantFILM AND AVJuly 2019 - December 2019 (5 months)Paris, France• Creation of content (newsletters, emails, marketing kits) in English and French, for B2B2C audience prospecting and nurturing.• Management of email campaigns via Mailchimp for a niche target of +150 B2B clients (planning, copywriting, targeting, A/B testing).• Market analysis (international media and pay-TV trends), with reporting of insights to the marketing department.
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Education
- Master Marketing ManagerAUDENCIA BUSINESS SCHOOL2021Programme Grande École - Digital Marketing & Communication, Acquisition & Conversion - Product Marketing, Marketing Project Management - Capturing Marketing Insights, Go-To-Market Strategy
- Google Ads Certifications & AnalyticsGoogle Ads Certifications & Analytics