Freelancer profile translated to English.

Description

Do you want to increase your visibility and boost the engagement of your clients and/or employees?

I would be delighted to help you with that.

For over 15 years, I have had the pleasure of working in communication, operational marketing, and event management for large international groups, as well as small and medium-sized businesses, associations, and consulting agencies.

I can assist you according to your needs, from A to Z, meaning from strategic thinking to implementation and performance analysis of actions, in the following areas:

🎯360 Communication

Internal, external, BtoB, BtoC, institutional, digital, publishing, media, non-media, social media, graphic identity and charter, brand platform, communication plan, content creation

🚀Client Marketing & Marketing Automation

Digital and in-store customer experience, loyalty programs, CRM, direct marketing, database management - GDPR, content marketing

✨BtoB and BtoC Events

Organization and management of all necessary service providers for the success of events such as trade shows, seminars, trips, parties, incentives, team building...

I work in French and English, on Mac or PC, I use Office Suite, Adobe Suite, WordPress, and many other tools that can be useful for video editing, image editing... You can watch the video below to see some projects I have worked on and the feedback from my clients and colleagues.

➡️ Do not hesitate to contact me so we can discuss your project and your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Saint-Germain-en-Laye (up to 10km), Poissy (up to 10km), Cergy-Pontoise (up to 10km), Versailles (up to 10km)

Bureau Vallée
Head of Communication & Client Marketing
RETAIL (LARGE RETAILERS)
September 2021 - October 2022 (1 year and 1 month)
Les Clayes-sous-Bois, France
> Objectives
Develop brand awareness and revenue among clients, prospects, and partners, in France and internationally.

> Means Implemented
- Management of the CRM redesign
- Cleaning and acquisition of B2C and B2B customer databases
- Database animation

> Results
In 1 year, +58% active clients, clean customer databases, in compliance with GDPR, and new tools implemented at the group and store levels to successfully support the group's digitalization strategy.
Project Management Communication Strategy Customer Relationship Management (CRM) Customer Loyalty Marketing Automation Writing Digital Communication Digital Transformation
Agence Emphase
Consulting Director Communication - Marketing - Events
TELECOMMUNICATIONS
September 2010 - September 2019 (9 years)
Neuilly-sur-Seine, France
> Objectives
Support agency clients in their communication strategies and implementation (Internal, external, B2B, and B2C communication).

> Achievements
-Examples of actions: Brand platform and architecture, graphic and language charter, design and distribution of print and digital materials (Brochures, Newsletters, POS displays, emailings...), event management (booths, incentive trips, team building, seminars, webinars), website creation and animation, content creation, direct marketing campaigns, sales support tools and marketing materials, audiovisual.
- Budget management for French & International accounts (€1.4M).
- Management: 2 to 12 people (project and cross-functional teams).

> Clients
Union Française des Semenciers, Thermomix, Kobold, South African Tourism Office, Younique, IFEAT, ABC arbitrage, Altarès, Michael Edwards Parfums, Aubusson, Nestlé.

> Results
Loyal clients with whom I worked for nearly 10 years.
Communication Strategy Internal Communication Digital Communication Project Management Event Management Team Management Publishing Content Creation Website Management Copywriting Visual Identity Corporate Communication B2B Communication B2C Communication Animation Network Animation
Leo Burnett (Groupe Publicis)
Europe Project Manager
TELECOMMUNICATIONS
October 2003 - August 2010 (6 years and 11 months)
Asnières-sur-Seine, France
**> Objectives**:

- Management of multi-channel campaigns in Europe for P&G and Disneyland Paris.
- Steering of marketing services projects for the agency's clients.

> Some actions taken
- Media campaigns (TV, print, radio) and non-media (digital, shopper, and trade marketing) in Europe for Procter & Gamble and Disneyland Paris.

- Cross-functional management of subsidiary and partner agencies.
- Management of CRM, 360, and digital projects: digital, loyalty program, brand platform, direct marketing, sales support tools, publishing, promotion.

> Clients: P&G (Swiffer, Viakal, Tampax, Clearblue, Herbal Essence, Aussie), Disneyland Paris, Thalys, Accor, Flanders Tourism Office, Milka, Carte Noire, Tassimo, Crédit Mutuel, Ing Direct, Axa IM, Lutti, Fiat, Fondation Greffe de Vie, Eurofil.
Project Management Digital Communication Brand Platform Customer Relationship Management (CRM) Direct Marketing Sales Promotion Advertising Publishing Communication Strategy Consulting

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Bachelor of Science in Marketing
EDC Paris Business School
2002
Master Marketing, Marketing
Bachelor of Business Administration
Abertay University
2001
Bachelor's degree, Business Administration

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