About Ambre
- Google Ads Audit (Search, Shopping, YouTube, Display) & Meta Ads
- Tracking, structure, audiences, creatives & performance analysis
- Creation & management of Google Ads & Meta Ads campaigns
- Account structuring, bidding strategies, targeting & scaling
- Creation of real-time data monitoring dashboards
- Performance monitoring, reporting & continuous optimizations
- Definition of objectives & KPIs
- CRO & Landing Page Recommendations
- Structuring of acquisition & conversion funnels
- Google Ads Training (Search, Shopping, YouTube)
- Google Merchant Center Training
- Meta Ads Training
- Support for internal teams & freelancers
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- France Billet
On Malt
Meta Ads Coaching Mission – Strategic & Operational SupportNovember 2024 - April 2025 (5 months)For this mission, I coached the client through personalized coaching sessions focused on their specific Meta Ads acquisition challenges. The goal was to help them better understand and structure their campaigns to improve performance and autonomy.We worked on several key areas, including:Campaign Structuring: Choosing the right segmentation levels (campaigns, ad sets, ads), and structuring campaigns appropriate for objectives and budget.Objective Definition: Understanding different types of objectives (traffic, conversions, catalog sales, etc.) and how to align them with business KPIs.Tracking & Attribution: Setting up and verifying correct pixel and event configuration, and understanding attribution logic.Performance Analysis: Reading reports, identifying key indicators to track, and making data-driven decisions.Continuous Optimization: Advice on A/B testing, campaign scaling, and budget management based on results. - shapeAdsCEODIGITAL AND ITMarch 2024 - Today (2 years and 5 months)We shape the ads for ambitious e-commerce businesses in the wellness sector!To achieve this, we shape:- Your online advertisements- Your website or sales page- Your creatives- Your trackingBecause if you run online advertising without considering these elements, you will never succeed.The cherry on top: shapeAds is composed only of media buyers who know how to ride the advertising waves, as they have been trained at @shaperoom.Need help? Contact us!
- VML
On Malt
Media DirectorJuly 2023 - January 2024 (6 months)- Media Plans- Advertising campaign management (Meta Ads, Google Ads, Linkedin Ads, Tik Tok Ads)- Campaign Reporting and Optimizations
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Education
- Digital Marketing & Data AnalyticsSkema Business School2021
Certifications
- Google Ads ShoppingGoogle Skillshop
- Google Ads Measurement CertificationGoogle Skillshop