About Ambre
1. Improve your visibility on Google and in AI
- Complete audit of your site (technical, content, competitors)
- Clear website organization with the right keywords and SEO structure
- Texts and layouts designed to directly answer user and AI questions (Answer First structure, structured data, semantic optimization to cover all necessary terms, internal linking, reliable sources, FAQs, high-value content, etc.)
- Local SEO to shine in your service area (optimized Google My Business profile, service pages by city, etc.)
- Long-term content strategy with an editorial calendar
2. Creation or SEO redesign of your WordPress site
- Modern style, in line with your brand
- Design adapted to all screens (desktop and mobile)
- Fast, modern, and high-performing website
- Content writing included, with a tone adapted to your business
- Work on UX for an intuitive and immersive customer journey
3. Creation of a coherent visual identity
4. SEO Coaching for SEO professionals and my clients
A word about me
English
Fluent
French
Native or bilingual
German
Conversational
Experience
- Un Coup d'AvanceSEO GEO ConsultantCONSULTING AND AUDITSAugust 2025 - Today (11 months)Lyon, France
Creation of websites and GEO SEO optimization, to generate qualified leads and grow your revenue.
I have supported artisans (Alpes Décap', Bervas Frères), law firms, therapists, as well as large organizations like Europ Assistance, KerAwen, and Tervene. What they all have in common: a need for real, measurable visibility that converts.Website Creation (WordPress, Elementor)
- Custom showcase website design, from architecture to launch
- Responsive design, mobile-first approach
- Integration of Schema.org structured data
- Complete technical configuration
- Writing of optimized content, or support for writing
- Redesign of existing sites while preserving acquired SEO authority
Technical and Semantic SEO
- Semantic SEO audit (content, internal linking, competitive benchmarking)
- Semantic silo architecture
- Strategic keyword and search intent research
- Optimization of metadata, Hn tags, loading speed
- Management of cannibalization and orphan pages
- Position tracking and Google Search Console reporting
GEO / LLMO (Generative Engine Optimization)
- Optimization for citation by ChatGPT, Perplexity, and Claude
- Answer First and FAQ structuring targeting conversational queries
- Implementation of the llms.txt file
- Topic clusters and content with high citability (sourced data, testimonials, comparative tables)
Visual Identity and Branding
- Logo and graphic charter creation
- Definition of editorial tone and brand line
- Visual consistency across all digital touchpoints
SEO Translation and Localization (English > French)
- Localization of content and websites
- Semantic adaptation for referencing in France
- Experience with multilingual projects (e.g., ThePerfectWedding, Dutch > French localization with AI assistance)
- NDSLContentSEO CopywritingCONSULTING AND AUDITSSeptember 2018 - August 2025 (6 years and 10 months)Lyon, France
SEO Copywriting
- Optimized blog articles: keyword research, Hn structure, internal linking, sourced external links
- Copywritten and SEO-optimized landing page creation
- Service pages and pillar pages focused on conversion
- E-commerce product descriptions
Content Strategy and SEO
- Semantic and technical audit: analysis of existing positions, competitive benchmarks, definition of content gaps, and creation of action plans
- Building strategic content architecture and editorial calendars
- Page optimization: metadata, tagging, search intent, FAQs, semantic optimization, internal linking, external links
- Tracking and continuous improvement of the strategy, using Google Search Console and Ubersuggest
SEO Translation and Implementation in the French Market
- Localization of marketing content and websites (from Quebec, Belgium, Switzerland, or the Netherlands)
- Semantic adaptation for referencing in France
- NDSLContentParticipation in the French translation of the book "Angle of Attack"PRESS AND MEDIAApril 2019 - April 2019 (1 month)Chambéry, FranceI carried out the French translation of several chapters of the book "Angle of Attack", written by Shem Malmquist and Roger Rapoport, for its release in France in June 2019. Working on this book, which deals with the Air France 447 Rio-Paris crash and all related causes, was an opportunity for me to use my engineering and writing skills.
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Education
- Industrial EngineeringINSA Lyon2018Classes préparatoires intégrées et spécialisation - Cycle préparatoire intégré, avec une année complète dispensée exclusivement en anglais. - Spécialisation en secteur industriel à l’issue du cycle. - Expérience internationale : programme Erasmus+ de 6 mois à l’AGH University (École des Mines de Cracovie, Pologne). Compétences clés acquises - Management de projets (maîtrise complète du cycle de vie des projets : définition du cahier des charges, planification, diagrammes de Gantt, pilotage, communication et reporting. - Approches structurées en amélioration continue, Lean Management, 5S et Kaizen. - Gestion des flux, supply chain et logistique dans un environnement industriel. Fondamentaux scientifiques et techniques - Bases solides en physique, chimie et mécanique des solides. - Ingénierie des systèmes, CAO (Solid Edge). - Probabilités et statistiques. Outils et systèmes d’information - ERP (notamment SAP) - Bases de données et modélisation : SQL, UML, XML Cette solide formation en management de projets industriels me permet aujourd’hui de piloter avec efficacité des projets variés : - des projets SEO pour des clients digitaux, - des missions dans des secteurs techniques, pour des éditeurs de logiciels d’amélioration continue ou encore des usine 4.0 comme pour des environnements moins pointus.
Certifications
- TOEIC EnglishINSA Lyon2015
- RS 2955La WAB2022