Freelancer profile translated to English.

Description

I help companies quickly identify their growth levers through in-depth marketing audits, and then structure clear and actionable strategies.

With 15 years of international experience (Europe / Australia), I work in contexts of launch, transformation, and marketing performance optimization.

My specialty: combining a medium/long-term strategic vision with immediate operational actions to generate results quickly.

I also support teams and leaders in implementation, providing a structuring perspective, mentoring, and coaching to facilitate decision-making and accelerate execution.

My interventions cover:

– Marketing audit and identification of growth opportunities

– Definition of marketing and go-to-market strategies

– Implementation of concrete actions to improve performance

My approach is pragmatic, results-oriented, and adapted to complex environments.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

BIOCODEX,
MARKETING MANAGER
PHARMACEUTICALS INDUSTRY
January 2020 - October 2025 (5 years and 9 months)
France
Mission: Integration of a portfolio of 8 brands (Revenue €70M) following an acquisition
• Redefinition of marketing strategies and reallocation of investments
• Structuring of a team (5 people) and evolution of the organization
• Development and integration of new processes (global marketing, S&OP, innovations)
• Cross-functional coordination (marketing, business development, supply)
• Support for teams in a transformation context
Results: Successful portfolio integration, improved organizational and marketing efficiency, overall portfolio growth in SI and SO, improved P&L
Change Management Brand Repositioning Complex Project Management Performance Management Post-Acquisition Integration
ASPEN PHARMACARE,
SENIOR BRAND MANAGER
FASHION AND COSMETICS
January 2018 - January 2020 (2 years)
Australia
Mission: Creation and launch of a new brand (Target Revenue $15M)
• Management of the development of the business plan and 3-year forecast
• Launch of a new range + repositioning of a declining product
• Negotiation of visibility in mass retail and pharmacies
• Deployment of automated monthly reporting
Results: Successful launch (R/O), Revitalization of sales and brand growth from -5% to +7%
Growth Audit & Strategy Marketing Performance Management Go-to-Market (GTM) Strategy Branding & Brand Positioning Brand Revitalization
NESTLÉ SKIN HEALTH,
BRAND MANAGER
January 2016 - January 2018 (2 years)
Australia
Mission: Revitalization of a leading brand (Revenue $9M)
• Analysis and management of the performance recovery plan
• Definition and deployment of a strategic plan
• Product repositioning (packaging, message)
• Optimization of pharmacy visibility
Results: Sales revitalization