Ambre Guillouet-Obadia

Outsourced marketing and e-commerce management for French brands. Strategic piloting, multi-channel acquisition (Meta Ads, Google Ads, SEO), CRO, Shopify migration, structuring internal teams, and coordinating agencies and solutions.

Approach: data-driven, performance-oriented, while respecting brand identity.

Current projects with French fashion/lifestyle and children's game brands.

References available upon request.

Assisting e-commerce businesses in building a solid and high-performing platform to deploy an optimal digital strategy. Focused on business strategy, with all advice chosen based on data and field experience. Also providing advice on services the agency doesn't offer, with a long-term trust approach. Co-created the first Breton e-commerce club: Le Cercle du Shop. Clients supported: Royal Mer, Le Minor, Teddy Smith, Nubiance, Eléonore Déco, Ki ET LA, Elhée, Mon Petit Poids, Loulenn, Plant and Stories. Skills: E-commerce, SEO, CRO, Shopify, strategic consulting.

Managed the entire client lifecycle in a multi-channel acquisition agency.

• Prospecting and managing inbound leads

• Client onboarding and offboarding

• Building complex, cross-expertise tailor-made strategies (SEO, SEA, CRM, CRO, SMA)

• Project management with teams of 2 to 10 people

• Client retention and training

• HubSpot utilization

Clients: Saint (e-commerce), Algopaint Boschat Laveix (e-commerce), Quatuor Réseau Groupe Lion. Skills: Project Management, Marketing Strategy, SEO, SEA, CRM, CRO, SMA.