Ambre Ferreol

In this role, I supported my client in setting up and managing their digital communication to strengthen their visibility and community engagement.

🎯 Digital Strategy

I designed a communication strategy tailored to her objectives and brand positioning. This included selecting relevant platforms, defining target audiences, and analyzing the competition to establish a solid foundation for her online presence.

🎨 Content Creation

I produced a variety of visual and text content (reels, carousels, posts, stories) in line with the brand's graphic charter and values. Each piece of content was designed to spark interest and encourage interaction with the community.

📆 Scheduling and Publishing

I managed the scheduling of publications across different platforms, ensuring optimal timing based on audience activity and behavior.

💬 Moderation & Community Management

I handled the moderation of comments and private messages, maintaining fluid and supportive communication with followers. This helped strengthen the brand's closeness and credibility.

🤝 Engagement & Loyalty

I implemented a targeted interaction routine (replies, likes, exchanges with other accounts in the sector) to stimulate community growth and retain existing followers.

📊 Analysis & Reporting

I conducted monthly performance tracking using social media analytics (engagement rate, reach, follower growth) and provided recommendations for improvement.

🔍 Competitive Monitoring

Finally, I maintained active monitoring of trends and competitors, allowing for continuous strategy adjustments and relevant market positioning for the brand.

🎥 Video Editing – Highlighting the new Miss W Pro collection

For the Miss W Pro brand, I created a promotional video to showcase the new collection. I participated in the creative concept of the project, proposing ideas for transitions and staging in line with the collection's theme. With creative freedom, I developed a fluid, aesthetic, and coherent final product that aligned with the brand's visual identity. The final result fully met the team's expectations, who were satisfied with the outcome and the creativity brought to the project.