Amaury Ortolland

Hello,

I am a data and optimization expert and have supported about fifty clients for 7 years in their technical and business data-related challenges. My goal is to provide end-to-end support for customer journey optimization issues, with the objective of increasing conversion rates and implementing personalization scenarios.

With solid experience gained working in the luxury industry for 3.5 years, I have developed expertise in brand strategy, high-level project management, and high-quality communication, which allows me to quickly understand the challenges and needs of my clients regardless of their industry.

My areas of expertise include defining key KPIs, creating tagging plans for GA3 and GA4, implementing tracking solutions like Google Analytics and Google Tag Manager, conducting analytics and UX audits, collecting user data and conducting benchmarks, as well as launching over 300 activations for my clients (A/B tests, audience personalization, product recommendations, omnichannel strategy). I also specialize in deploying advanced segmentation and designing advanced use cases for conversion or propensity scoring.

Finally, I can offer training on various tools and strategies (Agile CRO, Datastudio, DynamicYield, Insider, Google Analytics, GA4, AB Tasty, Optimize 360, Optimizely) to help you develop your knowledge and implement an optimal conversion strategy. I can also assist you with your digital onboarding.