Freelancer profile translated to English.
Back to original languageAbout Amaury
I support startups, SaaS companies, AdTech and Martech companies in validating market opportunities and refining their strategy.
As a Go-To-Market expert, I have experience in launching and developing innovative products and services in the French market.
My method is based on short sprints to give you a clear vision of opportunities and actions to take.
Here's what we'll do together:
✅ OFFER EVALUATION:
- Analysis of your product or service, the problems it solves for your clients, and current success factors.
✅ MARKET ANALYSIS & COMPETITIVE ANALYSIS:
- Conducting market research to identify competitors and analyze their strengths and weaknesses.
✅ CLIENT & PROSPECT QUESTIONNAIRE
- Conducting online surveys and in-depth interviews to confirm the needs, issues, and expectations of your target audience.
✅ ICP & PERSONAE
- Defining your Ideal Customer Profile (ICP) and creating detailed personas to better understand your target market.
✅ PRODUCT POSITIONING & MESSAGING:
- Developing a unique product message that differentiates your offering from competitors.
✅ GO-TO-MARKET STRATEGY:
- Developing a comprehensive Go-To-Market strategy to launch and grow your product at the right price in the French market.
- Identifying the best channels to reach your audience and optimize your marketing efforts.
✅ MARKETING & SALES CONTENT:
- Creating or localizing quality marketing and sales materials (landing pages, emails, presentations).
- Overseeing marketing campaigns aimed at increasing awareness, generating leads, and boosting sales.
About me:
Over 20 years of experience in AdTech and MarTech startups (SEO, SEA, video advertising, influencer marketing, data marketing).
10 years in Ad Ops, 5 years in product strategy, 5 years as Sales & Country Manager.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- indépendantGo To Market - Country OpenerCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 5 months)Paris, FranceI validate my clients' positioning by analyzing their offers, conducting interviews with clients and personas, and verifying hypotheses through growth campaigns and direct prospecting.B2B / Media Agencies / Advertisers / Partners• ICP & Persona identification of prospect motivations, barriers, expectations, and drivers• Prioritization of actions and channels: LinkedIn, cold emailing, networking, Paid social, recommendation…• Measurement and optimization: tracking, visualization, analysis, and activation• Prospecting and deal tracking (Pipedrive, HubSpot)They trusted me:https://buzzoole.comhttps://kpi6.com/enhttps://www.quanti.iohttps://garritz.com
- Adludio LtdCountry Manager FranceSOFTWARE PUBLISHINGJune 2019 - December 2021 (2 years and 6 months)Paris, FranceLaunch of the French subsidiary of an English Mobile AdTech company:• Meetings with C-levels and operational staff in London.• Localization of the offer and communication materials• Administrative procedures: SARL registration, account opening, employee benefits, tax and accounting declarations.• Recruitment of the sales director and two account managers• Prospecting, mainly targeting major media agencies: WPP, HAVAS, Publicis, DENTSUTest campaign signature targets reached in 6 months: Audi, Ford, Sephora, Dyson, IKEA, Transavia, Renault, LongChamp…€400K first year
- admesherInfluencer Marketing and Analytics Consultant | freelanceSOCIAL NETWORKSJanuary 2015 - September 2017 (2 years and 8 months)Rueil-Malmaison, FranceThrough my SASU Admesher company, I developed a reporting tool for influencer campaigns and supported the market test of an influencer activation platform in France.*Launch and development of a presence in the French market for an Italian technology platform, a leader in influencer marketing.*Development and implementation of a proprietary measurement tool to track and analyze the impact of influencer campaigns.*Successful execution of campaigns for major brands such as P&G, Wella, Siemens, and Coty on platforms like Instagram, Snapchat, and blogs.*Establishment of partnerships with media agencies to expand market reach and offer comprehensive solutions.
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Education
- Master's DegreeEHEI1999Relation internationales et stratégiques - Droit International Public –Université Picardie et EHEI Paris – Maitrise - 1999 Mémoire sur « l’interdiction de la destruction volontaire de l’environnement naturel comme méthode de guerre »
- Professional CertificationMantra formation2024Certification RS6479 « Concevoir et déployer une stratégie d'acquisition client digitale en Startup et PME"