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Amaury LahayeAL

Amaury Lahaye

Consultant Digital & E-Commerce

€650/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

About Amaury

Hi, I’m Amaury, a Fashion enthusiast focused on Digital and E-commerce.

8+ years experience in brand partnerships, business development, buying, merchandising, retail operations and digital product within luxury fashion & lifestyle e-commerce.

Deep understanding of brands, product, payments, marketplace and wholesale business models.

Skilled in commercial strategy, negotiation, new business acquisition, innovation and project management - from conception to delivery

I'm available for long/short-term freelancing missions. Please send a PM for further details.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • Zalando
    Senior Sales Manager France
    E-COMMERCE
    July 2021 - Today (4 years and 11 months)
    Paris, France
    Zalando is Europe’s leading online platform for fashion and lifestyle.

    I joined Zalando to support premium brands and retailers connect with our platform.

    ∙ Build a strong brand presence within the market
    ∙ Develop long term relationships with strategic partners
    ∙ Create new opportunities to drive business growth.
    Business development Sales Management Négociation Business analysis Branding
  • LA
    E-commerce & Digital Specialist
    E-COMMERCE
    June 2020 - Today (6 years)
    Paris, France
    Providing consulting services to a range of clients, including fashion labels, E-Commerce platforms, agencies:

    ∙ E-Commerce strategy
    ∙ Marketplace development
    ∙ Brand and influencer partnerships
    ∙ Campaign planning and management
    ∙ Trend sourcing
    ∙ Brand identity
    ∙ Content creation

    https://amaurylahaye.com
    Business development E-commerce Marketplace Partenariats Branding Sourcing omnicanal
  • Choose
    Business Development Manager (Partner)
    E-COMMERCE
    June 2017 - June 2020 (3 years)
    Paris, France
    Choose is a mobile-first e-commerce platform for the world's greatest emerging labels.

    I built, led and scaled the Sales and Marketing departments dedicated to find the most promising lifestyle consumer brands for our online marketplace.

    Key responsabilities:

    - Drive growth for the brand partnerships team by setting KPIs & incentives.
    - Ensure the balance of both revenue and user growth.
    - Set a CRM solution to align sales & marketing teams.

    Key achievements:

    - Manage a team of 5+ people using OKR.
    - Grow revenue from 0 to €1M in 12 months.
    - Partner with more than 500 international brands.
    - Build a strong brand identity within the market.
    Business development Sales Management Branding Marketing People Management

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Education

  • Master's degree - Marketing Management
    IAE Dijon Graduate School of Management
    2013
  • Master's degree - Law and Economics
    Université de Bourgogne
    2011

Certifications

Skill set

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