Freelancer profile translated to English.
Back to original languageAbout Amaury
🚀 EX-GOOGLER WITH 20 YEARS OF EXPERIENCE
20 years ago, I was one of the first employees at the Paris office of Google France. As part of the premium support team, I was responsible for optimizing AdWords accounts with a monthly budget exceeding €100,000. My role also involved training Web Marketing agencies so their staff could become Google AdWords certified.
Since 2019, I have been assisting companies that need support in implementing tracking solutions. This includes tools from the Google suite such as Google Analytics, Google Tag Manager, and Looker Studio.
I help you to:
🔘 Customize and improve your current GA4/GTM setup to get the most out of Google Analytics.
🔘 Audit and implement dataLayers for any type of site, improving the data collection process.
🔘 Implement GA4 e-commerce tracking on any Shopify/WooCommerce/Magento site...
🔘 Implement server-side tagging with GTM on any Shopify/WooCommerce/Magento site...
🔘 Track all important actions that will help optimize campaigns and ad targeting.
🔘 Track/Analyze the conversion funnel and configure custom goals and dimensions.
🔘 Configure dynamic remarketing.
GDPR-compliant cookie banners:
🔘 Advise on how the cookie consent banner should be implemented to comply with GDPR.
🔘 Configure and customize the consent banner according to your own requirements.
🔘 Deploy Google Consent Mode V2.
🎁 First audit free and without obligation. Don't hesitate!
French
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Basic
Serbian
Basic
Remote only
Primarily works remotely
Experience
- Agence Webmarketing
On Malt
Audit and adaptation of tracking for startpeople.frMarch 2025 - March 2025 (1 month)Startpeople.fr ProjectAudit of existing tracking (GTM / GA4) to identify errors and possible optimizationsAnalysis of traffic data to explain detected discrepancies (up to 70% depending on the client)Technical corrections and adjustments (tags, events, GA4 configurations)Implementation of Google Consent Mode Advanced (upon client agreement)Detailed report with recommendations, delivered by email and explained via video conference - Next Momentum FranceAdvice and implementation of GA4 tracking and reportingJune 2024 - July 2024 (2 months)ObjectivesImplement GA4 to measure important conversions (bookings, registrations).Integrate Cookiebot to comply with the DMA.Perform functionality tests.Present the setup during a one-hour web conference.Services Offered:1. GA4 Implementation:Configuration of GA4 for each website.Implementation of event tracking to measure defined conversions:>> Course booking event with the following attributes:Name of the service bookedBooking amount>> Trial session booking event with the following attributes:Name of the service bookedBooking amount>> Member area registration event2. Cookiebot ConfigurationThe creation of the Cookiebot account (or 3 distinct accounts) is done by the agencyConfiguration of Google Consent Mode AdvancedConfiguration of cross-domain consent for the 3 sitesIntegration of consent with GA4/Facebook/Google Ads tags on the 3 sites3. Functionality Tests:Verification of tag behavior and data transmitted based on different consent scenarios (accept, reject, custom).4. Setup Presentation:One-hour web conference to explain the configuration and make adjustments if necessary.
- Next Momentum FranceAdvice and implementation of GA4 tracking and reportingMay 2024 - May 2024 (1 month)Integration of tracking for Meta and Google Ads for 3 sites using the Mindbody booking tool
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Education
- University Diploma, Intercultural Communication - MultimediaUniversity of Bordeaux 32001
- DEUG EnglishUniversity of Bordeaux 31997