Amauryc C.

As E-commerce Project Manager at Intersport.fr, I led strategic initiatives to optimize customer experience and strengthen the omnichannel nature of the site. My role involved coordinating multidisciplinary teams and external partners to ensure project success within deadlines.

• Management and deployment of e-commerce projects, from conception to production.

• Coordination of a dedicated roadmap to prioritize and track optimizations.

• Management of e-commerce projects in collaboration with Design, Creative, and Development teams.

• Monitoring of deadlines, execution quality, and deliverables.

• Stakeholder coordination to ensure initiative success.

• Technical and functional testing

• Analysis of navigation KPIs to identify areas for improvement. Continuous optimizations.

• Benchmarking & competitor analysis.

• Writing functional requirements and optimizing the user journey.

• Implementation of A/B tests and proposals for enhancements.

• Development of strategic content and new ordering methods.

• Management of a portfolio of tools & partners to improve user experience.

• Management and operation of solutions and tools connected to the site.

• Reporting and continuous improvement.

• Monitoring of key e-commerce KPIs and measurement of ROI on investments.

• Project reviews & detailed analysis reports to guide future strategies.

As Head of E-commerce Sales Administration at Intersport.fr, I played a key role in the development and optimization of the site's performance and Digital performance across the network's 500+ stores. My position allowed me to collaborate closely with technical, logistics, store support, and customer service teams to ensure a smooth and efficient customer experience.

• Management of a team of 5 project managers

• Supervision of the order process, including logistics flow management and resolution of customer & store issues related to online sales (Click & Collect, Ship From Store, Warehouse Home Delivery, Bike Home Delivery).

• Implementation of regular reporting to monitor site performance and identify areas for improvement.

• Guarantee of a 360° customer experience

• Action plan for improving user experience in conjunction with Customer Service and stores

• Coordination and management of projects with IT departments according to the Roadmap

• Monitoring and management of incidents affecting Production (orders, shipments, returns, payments, carriers, OMS…)

• Optimization of web returns (rate, reduction of dissatisfaction…)

Examples of projects:

• Connected Seller / In-Store Order: digitalization of sales staff

• Development and improvement of the Ship From Store activity

• Deployment of new ordering methods: In-store delivery (Click & Collect 48h)

• Redesign of the Digital store support organization

• Creation of a manual refund tool

• Implementation of new transport partners (Chronopost, Colissimo Relais)

Through an analytical and customer-oriented approach, I contributed to strengthening Intersport's omnichannel strategy and improving the user experience on the e-commerce site. This role also allowed me to develop my skills in project management, team collaboration, and strategic management of digital and retail activities.

As Digital Sales Administration Project Manager - Cross-channel for intersport.fr, I contributed to optimizing the customer experience and strengthening the synergy between digital and physical stores. My role involved the following tasks:

• Customer journey optimization: Analysis of pain points and implementation of solutions to streamline the online and in-store purchasing experience.

• Operational support: Assisting store teams and customer service with digital issues, ensuring a consistent omnichannel experience.

• Analysis and reporting: Performance monitoring via KPIs, creation of detailed reports to guide decisions.

• Logistics coordination: Facilitating processes between stores and digital teams, particularly for the SFS (Ship From Store) model.

• Digital project management: Deployment of functional and technical improvements on the e-commerce site, in collaboration with internal teams and external partners.

Through these responsibilities, I contributed to INTERSPORT's omnichannel strategy, where digital plays a key role in driving in-store traffic and continuously improving the customer experience.