Amaury Balmer

I am Amaury Balmer, a WordPress expert since 2005 and founder of Be API, a WordPress-specialized agency since 2009.

Drifting projects, significant technical debt, degraded performance, blocked migration, misunderstood architecture, disagreements between agencies, IT departments, hosting providers, or business teams: I intervene without judgment, methodically, to provide a clear diagnosis and propose a concrete action plan.

I particularly assist organizations with:

Analysis of code, plugins, themes, architecture, deployment practices, security risks, and technical debt. The goal: distinguish what is healthy, fragile, or critical, then prioritize actions.

Diagnosis of slowdowns, instability, or scalability issues: caching, databases, slow queries, plugins, infrastructure, CDNs, media, third-party APIs, or poor application practices.

Scoping, feasibility, data recovery strategy, imports, SEO risks, cutover, migration from a proprietary CMS, custom development, or SaaS platform.

Design or audit of multi-site architectures, common foundations, technical governance, industrialization, reusable components, and maintenance organization.

Design, development, or audit of custom plugins, with a strong focus on security, performance, maintainability, and adherence to WordPress standards.

My approach is direct, pragmatic, and decision-oriented. I don't come to sell a ready-made solution: I come to understand the problem, clarify the options, and help your teams move forward.

If your WordPress subject is sensitive, critical, or complex to arbitrate, I can help you see clearly.