Freelancer profile translated to English.

Description

Spécialisé dans la gestion et l’activation de la donnée, j’ai évolué dans des secteurs variés tels que l’énergie, la restauration rapide, le streaming ou encore le retail.

Je conçois des solutions techniques adaptées aux enjeux métiers, en m’appuyant sur une expertise reconnue en data visualisation, modélisation et orchestration (Tealium, AEP, Power BI, SQL, BigQuery, GA4, GTM).

J’optimise les parcours utilisateurs et pilote des projets data cross-plateformes, en combinant analyse, gestion de projet technico-fonctionnelle et collaboration étroite avec les équipes métier pour garantir des livrables alignés aux objectifs stratégiques.

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Specialized in data management and activation, I have worked across diverse industries such as energy, fast food, streaming, and retail.

I design technical solutions aligned with business needs, leveraging strong expertise in data visualization, modeling, and orchestration (Tealium, AEP, Power BI, SQL, BigQuery, GA4, GTM).

I optimize user journeys and lead cross-platform data projects, combining data analysis, techno-functional project management, and close collaboration with business teams to deliver outcomes aligned with strategic objectives.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

XXII & KLEPIERRE
ANALYTICS PRODUCT OWNER
SOFTWARE PUBLISHING
November 2025 - Today (7 months)
Paris, France
Design, build, and deliver 3 strategic dashboards (Global Insight, Retail Store, Retail Media).

Scope business issues with Klépierre teams, prioritize use cases, and transform operational needs into actionable KPIs.

Participate in the definition of the datamart, structuring analytical fields, normalizing core data, and creating robust indicators.

Advanced analysis and generation of decision-making insights.

Develop an extension roadmap (multi-mall / multi-use cases), technical scoping with XXII, define the tracking plan, and product & data scalability conditions.
Data visualization Data analysis Business analysis SQL Needs analysis
Sephora
ANALYTICS ENGINEER
FASHION AND COSMETICS
February 2025 - October 2025 (8 months)
Paris, France
Strategic analysis and audit of existing data to identify business needs and ensure data flow consistency.
Design of an integration schema (Draw.io) to formalize technical implementation within the existing ecosystem (GCP, BigQuery, Dataform, Airflow).
Integration of key KPIs (Sell-out, customer, e-commerce) in collaboration with marketing and product teams.
Design and development of the MVP dashboard on Power BI in collaboration with UX and marketing teams.
Microsoft Power BI Big Query draw.io Data architecture Data analysis
Seven
Data analysis Trainer
EDUCATION AND E-LEARNING
January 2024 - Today (2 years and 5 months)
Paris, France
As a trainer, I teach business school students in a data analysis course. This module aims to provide students with the fundamentals of Big Data, exploratory data analysis, as well as descriptive and inferential statistical methods (Excel, Power BI).

The program covers in particular:

Major concepts of Big Data and data challenges in organizations.

Basics of data structuring, visualization, and interpretation.

Main statistical methods (mean, median, standard deviation, correlation, etc.).

Introduction to inference techniques (hypothesis testing, confidence intervals, etc.).

The pedagogical approach is practical, progressive, and business-oriented, with case studies and practical exercises to develop students' critical thinking about data.
Microsoft Excel Big Data Analytics Data visualization