Freelancer profile translated to English.

Description

I am a freelance specialist in e-commerce, digital marketing, and project management, with several years of experience in start-ups and established brands like ElevenParis, where I was Head of E-commerce.

I enjoy getting hands-on: optimizing a Shopify site, structuring an acquisition funnel, improving customer journeys, analyzing performance, or launching campaigns that truly convert. I am accustomed to working in small teams, being versatile, and moving quickly while maintaining a strategic vision.

🧩 What I enjoy in my missions

Unblocking what isn't working and providing simple, effective solutions

Structuring a brand's e-commerce (catalog, UX, processes, analytics)

Working on agile, creative, and results-oriented projects

Helping brands grow through authentic and intelligent marketing

🎯 My goals

Accompanying companies that want to move forward, test, and innovate. I enjoy when things are dynamic, when we build together, and when we see the concrete impact of the actions taken.

If you are looking for someone responsive, autonomous, pragmatic, and proactive, I would be delighted to discuss with you.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Elevenparis
Chief Marketing Officer
April 2022 - August 2025 (3 years and 4 months)
Paris, France
As CMO at ElevenParis, I defined and managed the brand's entire global marketing strategy, with the aim of strengthening its identity, boosting sales, and accelerating its digital growth.

I oversaw all levers: brand marketing, e-commerce, social media, acquisition, CRM, influence, partnerships, artistic direction, and coordination of internal teams & service providers.

I worked to relaunch the brand's image by modernizing its storytelling, structuring a coherent marketing plan, and optimizing its digital presence (website, campaigns, social networks). I also managed the commercial calendar, collection launches, content production, and influence actions.

Data and results-oriented, I implemented regular analyses to adjust performance (conversion, traffic, campaign ROI, engagement) and continuously improve the customer journey.

This role allowed me to combine strategic vision, creativity, and operational execution to enhance ElevenParis's brand awareness and optimize its e-commerce acquisition and performance.
ELEVENPARIS
Head of E-commerce
E-COMMERCE
July 2020 - July 2025 (5 years)
Paris, France
As Head of E-commerce at ElevenParis, I managed the brand's entire digital strategy and online sales. I optimized the Shopify site, managed the product catalog, oversaw technical updates, and coordinated teams (developer, marketing, creative).

My role also included performance analysis (CAC, conversion, average order value), marketing campaign management (emailing, social ads, promotions), customer journey optimization, and continuous improvement of the user experience.

Result: a more efficient website, increased sales, and smooth day-to-day e-commerce management.
Studizen
Operations Manager
April 2016 - December 2019 (3 years and 8 months)
Far from being an additional tool, Studizen positions itself as an internal communication solution. The platform consolidates, complements, and modernizes existing tools into a single point of contact. It is very intuitive, accessible on the web and on iOS and Android applications.