Freelancer profile translated to English.

Description

I help brands & companies achieve their growth objectives in the digital ecosystem, combining technological innovations, performance, cutting-edge expertise with a specialization in SEA, Social Ads, SEO & Programmatic Display strategies. I have been working with the biggest players in Adtech in France (including Google, where I worked) for almost 6 years. I offer you complete expertise on the main digital levers, from strategy definition to results analysis, including operational management.

My goal?

To support you and help you create a connection with your audience to generate high value-added results in terms of branding and performance

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Publicis
Paid Search Manager
PRESS AND MEDIA
June 2019 - July 2022 (3 years and 2 months)
Paris, France
• Creation/management of AdWords campaigns: Keywords / Shopping / Remarketing / Dynamic Remarketing / Display / DSK Display / DSA / RLSA / Shopping RSLA / Youtube Video / Extensions / GSP / Betas...
• Creation/management of BingAds campaigns
• Reporting of various campaigns
• Implementation of optimizations
• Consulting/Ad hoc optimizations
• Conducting AdWords training sessions
• Managing the SEA project managers team
• Recruitment of SEA project managers
• Managing the team's productivity schedule
• Training the team to develop and maintain expertise and certification levels
• Researching and developing online advertising tools for the agency (internal and external)
• Identifying development opportunities
• AdWords speaker at the Ecommerce Paris 2021 trade show

- Certified Google AdWords:
Search Network Advertising / Display Advertising / Google Shopping Advertising / Video Advertising / Mobile Advertising
- Certified Bing Ads
Google Ads Youtube Ads Display DSP Doubleclick
Google
Sales Manager
PRESS AND MEDIA
September 2018 - April 2019 (8 months)
Dublin, Ireland
Supporting clients using Google solutions and ensuring a good understanding and utilization of Google Marketing Platform tools for their business
Negotiating and closing new partnership agreements, both for direct sales (media agencies and advertising networks) and indirect sales (programmatic sales)
Collaborating with Operations teams to set up, deliver, and optimize advertising campaigns for existing client accounts
Supporting teams in evaluating and testing new partners
Participating in the improvement of reporting and analysis tools, and proposing recommendations to improve campaign performance and ROI
Google Analytics Google AdWords Google Ads Web Marketing Strategy
HAVAS PARIS
Social Ads Consultant
CONSULTING AND AUDITS
March 2017 - September 2017 (7 months)
Paris, France
Management of Facebook Ads, Twitter Ads, Snapchat Ads & Linkedin Ads campaigns for international clients
➢ Operational: - Creation of matrices - Ad/sitelink copywriting, - Go-live, - Periodic reports, - Optimizations, - Managing relationships with ad networks
➢ Strategic: - Budget management - Monthly reports - Recommendations
Accounts: Porsche Occasion, E.Leclerc, Geoxia, Giphar, Fedex, Henkel, Namco Bandai, Dreamjet, BeIN Sports, DAIKIN, Lindt
Facebook Ads Facebook Marketing Instagram Ads TikTok Snapchat Ads