Freelancer profile translated to English.

Description

💡 Brands have stories to tell. And more than ever, a personality to embody, a vision to share, a relationship to create.

✍️ My mission? To put into words what makes them strong. To clarify their fundamentals in a brand platform, to design an editorial strategy that resonates, a narrative that marks, a tone that engages. I give brands a distinctive voice and a story that reflects them. My approach is both strategic and instinctive.

🎯 I intervene on:

> Brand and editorial strategy: positioning, expression territory, brand voice

> Copywriting: storytelling, naming, brand signature, campaigns

> Engaging content: articles, manifestos, LinkedIn posts, brand content

🚀 Why me?

→ A tailor-made approach, designed to capture the essence of a brand and translate it into precise words.

→ A strategic as well as creative perspective, to combine substance and impact.

→ A sharp pen, at the service of clear and powerful messages.

→ +15 years of experience in agencies and on my own.

Languages

Spanish
Basic
German
Conversational
English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 10km)

FREELANCE
INDEPENDENT BRAND STRATEGY CONSULTANT
CONSULTING AND AUDITS
January 2013 - Today (13 years and 7 months)
Paris, France
I help brands optimize, consolidate, or rethink their positioning, create value and meaning, find the right words to tell their story and generate buy-in.

🔎 ANALYSIS
→ Brand Audit
→ Market Observation / Weak Signals / Opportunities
→ Benchmarking

💡 BRAND STRATEGY
→ (Re)positioning / Reason for Being
→ Brand Platform
→ Brand Architecture
→ Customer Journey I Retail

✍️ EDITORIAL STRATEGY
→ Tone of Voice
→ Storytelling / Manifesto / Brand Discourse
→ Naming
→ Copywriting

Clients: TGV, Total, Marseille Provence Airport, Minuty, Unibail, Conforama, Leclerc, LVMH, L'Oréal, Homair,...
Branding Brand Content Positioning Strategy Writing Strategic Planning
Curiosity Club
Brand Manager Curiosity Club Marseille
CULTURE
April 2019 - Today (7 years and 4 months)
Marseille, France
The Curiosity Club is a media outlet that contributes to the visibility and voice of women through curiosity. Its content, created through physical events or digital channels - newsletters, articles, podcasts... - addresses in-depth and current topics through the journeys of all types of women and on a multitude of subjects.

Since 2019, I have been in charge of developing the concept in the city of Marseille, specifically focusing on all aspects of brand communication and visibility.
Community Management Digital Communication Communication Strategy Events
Saguez and Partners
BRAND STRATEGY CONSULTANT
CONSULTING AND AUDITS
February 2007 - March 2011 (4 years)
Paris, France
💡 BRAND STRATEGY
→ Brand Audit
→ Brand Positioning
→ Identity Platform / Branding
→ Customer Journeys / Retail

🔎 PROSPECTIVE
→ Monitoring of brands and retail concepts
→ Identification of major trends and consumer behaviors in France and internationally
→ Creation of presentation tools on specific in-depth topics

Clients: Yves Rocher, Paris City Hall, Unibail, Damart, Salomon, Celio, Decléor, Beaba, Manor, Gares & Connexions (SNCF)...
Strategic Planning Branding Positioning Strategy Prospective