Freelancer profile translated to English.

Description

With nearly 10 years of experience in luxury and retail (fashion & beauty), I support brands in designing and optimizing their e-commerce experiences, by combining content strategy, digital performance, and tool transformation.

I work at the intersection of content, e-merchandising, and digital projects, with a business impact-oriented approach: engagement, conversion, and brand consistency.

Key Expertise:

• Content Strategy & E-commerce Animation

Definition and orchestration of 360 digital activations (homepages, landing pages, launches, digital shows), with a focus on storytelling and performance.

• User Experience Optimization & E-merchandising

Improvement of journeys (PLP, PDP), assortment optimization, and activation of conversion levers (personalization, cross-sell, new formats).

• Digital Ecosystem Transformation

Management of complex projects (PIM, DAM, CMS), workflow structuring, and improvement of time-to-market and content quality.

• Transverse & International Coordination

Interface between business, creative, IT, and regional teams to ensure the consistency of launches and experiences globally.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Aix-en-Provence (up to 50km), Nice (up to 50km), Bordeaux (up to 50km)

CELINE
Content & Digital Projects Manager
FASHION AND COSMETICS
September 2022 - Today (3 years and 11 months)
Paris, France
I am involved in the digital transformation of catalog and content management, implementing innovative solutions to optimize workflows and improve operational efficiency.
My role is central to the migration to systems such as PIM AKENEO and DAM, ensuring seamless integration between e-commerce and retail channels.

Missions and Achievements:
Digital Transformation: overseeing the migration to the PIM AKENEO system, in collaboration with IT, product, and regional teams, which reduced the time-to-market for new products by 40% and improved data accuracy globally.
Workflow Optimization: optimizing digital content management processes across multiple regions, ensuring smooth integration between different channels and increasing online engagement through digital activations aligned with global marketing strategies.
Change Management: developing and implementing change management strategies, including stakeholder communication and team training, to facilitate the adoption of new systems and tools.
Category Launch and Management: overseeing the launch of the Beauty category on e-commerce sites and managing e-merchandising for the Haute Parfumerie and Beauty categories, including assortment, content optimization, and performance analysis.
Team Leadership: leading a team of three, ensuring the efficient delivery of digital projects and the implementation of best practices in content and project management.
Change Management Digital Transformation Innovation Team Management Catalog
CHANEL
PMO Consultant
LUXURY GOODS
February 2022 - August 2022 (6 months)
Paris, France
Project: implementation of an external customs classification tool at CHANEL, ensuring regulatory compliance and accuracy of customs duty calculations. My main role was to oversee project governance, ensuring rigorous planning and effective coordination between Chanel's internal teams and external partners.

Missions and Achievements:
Project Management and Coordination: I led the planning and coordination of project activities, ensuring smooth communication between IT, logistics teams, and external partners.
Regulatory Compliance: I worked with compliance teams to integrate regulatory requirements into the customs classification tool, ensuring rapid adaptation to legislative changes.
Process Optimization: I identified and implemented process improvements to maximize operational efficiency and reduce risks associated with customs classification errors.
Project Management Project Coordination Digital Transformation
LVMH
Freelance E-store Coordinator SEPHORA Europe Zone
FASHION AND COSMETICS
January 2020 - December 2021 (1 year and 11 months)
Neuilly-sur-Seine, France
Project: Deployment in 12 EMEA countries on new CMS: PIM Akeneo, Salesforce Commerce Cloud

Missions and Achievements:
Responsible for catalog data migration to the new PIM Akeneo CMS
Project Management: monitoring and tracking of 12 country migrations on the new PIM Akeneo and Salesforce Commerce Cloud CMS using agile methodology
Management of e-commerce site operations (dedicated contact for country teams)
Coordination with teams: IT, central team, local teams, Supply Chain
Training and change management
Post-migration technical support: identification and resolution of incidents
Functional testing of version upgrades and validation of production releases
Backlog prioritization coordination
Optimization projects: creation of unique content for brands across multiple assets
Reporting: creation of flash reports on global catalog analysis
Vendor management: managing teams responsible for content integration in France
Results: improved processes and content relevance across all Sephora e-commerce sites in the EMEA zone

Technical Environment: PIM Akeneo, Salesforce Commerce Cloud, SAP, Contentsquare, JIRA, Sesame
Project Management Digital Marketing Project Coordination Training