About Amandine
English
Fluent
French
Native or bilingual
Experience
- Alexia Admor - French Designer GroupMarketing ManagerFASHION AND COSMETICSMay 2019 - May 2020 (1 year)New York, United StatesSocial Media:- Development of social media strategy,- Management of Instagram and Pinterest social media.Graphic Design:- Management and creation of email campaigns via Mailchimp,- Creation of Photoshoot materials (mood boards).Public Relations:- Management of a database and interactions with influencers.Marketing Strategy Orchestration:- Competitor analysis,- Development of a strategy to increase traffic on the e-commerce site: UX design, social media, customer relations.
- AHQ Accessory HeadquartersProduct Marketing AssistantFASHION AND COSMETICSFebruary 2018 - August 2018 (6 months)New York, United States- Support for the development of the BCBG Max Azria x Nicole Richie partnership from creative brief to budget: Participation in the development of the collection plan, performance measurement, trend and innovation monitoring, consulting in B2B and B2C marketing strategy,- Merchandising for new product launches,- Social media management.
- Lise Charmel LingerieMarketing / Merchandising AssistantFASHION AND COSMETICSApril 2017 - July 2017 (4 months)Lyon, FranceBrand image and customer experience development:- Social media management and administration,- Management of merchandising plans for major department stores in Paris (Printemps Haussmann, Galeries Lafayette, Bon Marché), in San Francisco and Los Angeles + International Lingerie and Swimwear Show.Public Relations:- Creation of lookbooks,- Press coverage monitoring,- Development of national contact relationships.Event Management:- Fashion show assistance,- B2B trade show.
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Education
- Brand Manager - RNCP Level 7 CertificationISCOM (School of Communication and Advertising)2019Approche généraliste et opérationnelle de la communication incluant le digital, la création, la publicité, le branding, les relations publiques ou encore la communication politique. 1ère et 2ème Année: Option Marketing et Publicité 3ème et 4ème année : Communication Globale des Marques 5ème année : Communication Internationale