About Amandine
English
Fluent
German
Basic
French
Native or bilingual
Experience
- kom1bulle.fr
On Malt
Web marketing trainerDIGITAL AND ITFebruary 2021 - March 2021 (1 month)Aix-en-Provence, FranceFollowing a very dense curriculum created by Kom1bulle on all aspects of web marketing was a challenge. I covered all the requested topics: the POEM method, sherpa, personas, multi-channel, cross-channel, omnichannel strategies, as well as Inbound, Marketing Automation and workflow management, trends in AI, IoT, SEO tips and tricks with a Yoast demonstration, and the basics of SEA.To facilitate this 14-hour training remotely, I used: Zoom, quizzes, live exercises, videos, team games, and hands-on practice with Google Analytics and Google Ads.The evaluation questionnaire from the 10 participants resulted in an average score of 4.85/5.Kom1bulle was able to strengthen its client's confidence. - CM TelecomMarketing ManagerTECHSeptember 2020 - January 2021 (4 months)Paris, France- Translating blog articles from English to French,- Writing PPT briefs for the creation of motion design presentations,- Developing a pitch for a video on electronic signatures,- Coaching product managers on public speaking,- Writing press releases,- Creating infographics and dedicated landing pages,- Community manager for LinkedIn,- Writing messages and ad copy for Google Ads.
- Clara-FranceMarketing strategy, webmaster, community managerSOFTWARE PUBLISHINGMarch 2020 - July 2020 (4 months)Aix-en-Provence, France- Consulting on product marketing strategy for senior management- Positioning analysis: 3 competitors + 1 outsider + Google competitors- Benchmarking of 10 tutorial software tools- Study of the best webinar tools- Proposal for an editorial charter, SEO using Yoast- Writing 4 articles of 1000 words based on keywords identified on Google- Writer of emails, LinkedIn posts, press releases- Creating diagrams to enhance blog posts.
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Education
- Master 2, Marketing and Sales PracticesIAE, Paris Sorbonne2004Etudes de Marché, Benchmark concurrentiel, Marketing produits. Analyse de données. Réseau de distributeurs et revendeurs. Communication orale et prise de parole en public.
- Specialized MBA | Responsible Management and Organizational Performance (MARPO)Université Léoard de Vinci, Paris2010Politique RSE, Marketing Ethique, Marketing Responsable, Communicaiton Durable. Connaissance des Normes ISO 26 000 (RSE) et ISO 14001 (éco-conception) Major de promotion
Certifications
- Responsible digitalINR2020