Freelancer profile translated to English.

Description

I help entrepreneurs and leaders clarify their brand positioning and build a content strategy that converts: with the rigor of a product manager and the vision of a strategist.

🪩 Do you have a clear vision, but not yet the structure to make it a reality?

You're launching, pivoting, or accelerating, and your communication doesn't yet reflect your true value. You don't know what to say, to whom, or how, and every week without clarity means lost energy and potential clients.

This is exactly where I come in.

What this looks like in practice

After +7 years on the client side (Product Manager at Céréal Bio | Nutrition & Santé): range launches, digital strategy, agency management, panel analysis (etc.)

I've developed a very concrete understanding of what makes a brand strategy successful. There's the theory, and then there are the decisions that truly make a difference.

These client-side experiences taught me what truly makes the difference: respecting deadlines, clarity in communication, and a high level of demand (in substance and form).

How we work together

Progressive and pragmatic approach: we lay the foundations, test, adjust. Co-creation in a small group, deliverables defined from the start, adaptation to your budget and reality. No grand speeches, but concrete actions at each step.

We inspire each other, share, and strive to win together ✨

I work with method and intuition:

- strategic high-level view to make the right choices,

- a ground-level approach to quickly test the vision against target audience reality,

- and meticulous execution, aligned with your objectives.

This is the right time to write to me if:

you're launching and want to lay solid foundations, you have a vision but nothing structured to make it a reality, or your communication is no longer keeping up with your actual level.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Toulouse (up to 50km), Paris (up to 10km), Bordeaux (up to 10km)

Freelance (Ama lab Studio)
Brand and Content Strategy • Community Management •
SOCIAL NETWORKS
January 2026 - Today (5 months)
Toulouse, France
My Areas of Expertise (Main):
1️⃣Brand Strategy & Positioning
✅ Clarification of vision and objectives
✅ Definition of positioning and key messages
✅ Study & Audit
✅ Branding
✅ Action / Communication Plan
✅ Budget, Resources
✅ Decision-making support (what to say, where, how)

2️⃣ Content Strategy
✍️ Definition of the editorial line
✍️ Choice of formats and channels
✍️ Building a simple and actionable content plan
✍️ Content creation (posts, white papers, articles)

3️⃣ Community Management
💬 Social media animation and structuring
💬 Content creation and planning
💬 Community interaction
💬 Adjustments based on feedback and performance

My Secondary Areas of Expertise:
- In-store Activations: Specialist in mass retail, I help you work on specific in-store activation issues (CPG)
- Events: trade shows, after-work events, internal events
- Press Relations: press release writing, press kit, press events
- Project Management/Direction

My Working Method:
I favor aprogressive and pragmaticapproach, accompanying you through several chapters (= modules). We lay the foundations of the brand's vision in the initial stages, then we move forward with tests and adjustments, analyze, and build an evolving strategy based on clear indicators: anything is possible with structure and imagination 💭

👥 Co-creation, in a small group
📝 Clear steps and deliverables defined from the start
📒 Adaptation to controlled budgets

Possible Formats:
- Launch support (starting from scratch)
- One-off mission (clarify, structure, refocus)
- Monthly support
- Workshops

Together, we build a clearer vision, defined priorities, coherent and actionable communication with a simple method to move forward without getting sidetracked 🪩
SEO Communication Strategy Brand Content Positioning Strategy Editorial Line
Nutrition & Santé
Product Manager Céréal Bio (Fresh Ready Meals) & Brand Content Manager
AGRICULTURE
August 2021 - January 2026 (4 years and 5 months)
Revel, France
Responsible for the brand's CSR and digital strategy (SEO/SEA, Influencer Marketing, Social Media, Content Strategy/Lead Ads, website relifting, etc.)

Development of the media plan, brand activation, and innovation
Product portfolio management
Management of strategic brand-level initiatives:
-> Media: Press relations, LSA Trophies competition, conference participation
-> Activation: Point of Sale displays, In-store promotions, Drive promotions
Development: Innovations, recipe & graphic charter relifting, product shootings, regulatory matter management
Panel analysis (CIRCANA & Kantar Worldpanel)
Internal communications (events, conferences, engaging talks)
Benchmarking and daily monitoring of a rapidly growing market
Tutoring/Management of an intern (for 2 years)
Benchmark Social Media Product Development Communication Strategy Innovation
Nutrition & Santé
Assistant Product Manager Marketing
AGRICULTURE
September 2020 - August 2021 (11 months)
Revel, France
Product portfolio management
New product development monitoring
Recipe renovation monitoring
Packaging development and renovation
Suggestions for improving existing products (In collaboration with internal departments: R&D, Sales, Regulatory and external: agencies, printers)
Brand and market analysis using distributor (IRI) and consumer (KANTAR) panels
Development of communication/promotion materials (in/out of store) and writing sales pitches for sales teams
Active participation in digital strategy (social media, influencers, website)
Product/Market intelligence (trends, direct or indirect competitors)
Product Panels Innovation Product Development SEO Writing POS Display