Freelancer profile translated to English.

Description

I help entrepreneurs and leaders clarify their brand positioning and build a content strategy that converts: with the rigor of a product manager and the vision of a strategist.

Does your brand have something to say, but your communication doesn't show it yet?

With over 7 years on the client side, including 5 at Céréal Bio (Nutrition & Santé) managing launches, influencer campaigns, media campaigns, and/or social media "fil rouge", SEO (etc.), I've learned to build brand and content strategies that effectively convey messages to our target audience.

Results: a campaign with a highly recognized chef that achieved a ROAS 5.9x above the initial objective, a target reach from 13% to 73%, +14M impressions (CPM reduced by 83%), and a strategic keyword on the first page of Google.

Today, I bring this client perspective directly to brands that are launching, pivoting, or accelerating (food, organic, wellness, impact): a method, clear deliverables, a high level of requirement.

Toulouse · Available "full remote" or partial teleworking

🪩 Imagination opens up possibilities

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Toulouse (up to 50km), Paris (up to 50km), Bordeaux (up to 50km)

Freelance (Ama lab Studio)
Brand and Content Strategy • · Community Management ◦ ·
SOCIAL NETWORKS
January 2026 - Today (7 months)
Toulouse, France
My areas of intervention (main):
1️⃣Brand Strategy & Positioning
✅Clarification of vision and objectives
✅Definition of positioning and key messages
✅Study & audit
✅Branding
✅Action / Communication Plan
✅Budget, resources
✅Decision-making support (what to say, where, how)

2️⃣ Content Strategy
✍️Definition of the editorial line
✍️Choice of formats and channels
✍️Building a simple and actionable content plan
✍️Content creation (posts, white papers, articles)

3️⃣ Community Management
💬Social media animation and structuring
💬Content creation and planning
💬Community interaction
💬Adjustments based on feedback and performance

My secondary areas of intervention:
- In-store activations: As a specialist in mass retail, I help you work on specific in-store activation issues (FMCG)
- Events: trade shows, after-work events, internal events
- Press Relations: press release writing, press kits, press events
- Project Management/Direction

My way of working:
I prefer aprogressive and pragmaticapproach, accompanying you through several "chapters" (= modules). We lay the foundation for the brand's vision in the early years, then we move forward through tests and adjustments, analyze, and build an evolving strategy based on clear indicators: everything is possible with structure and imagination 💭

👥Co-creation work, in small groups
📝Clear steps and deliverables defined from the start
📒Adaptation to controlled budgets

Possible formats:
- Launch support (starting from scratch)
- One-off mission (clarify, structure, refocus)
- Monthly support
- Workshops

Together, we build a clearer vision, defined priorities, coherent and actionable communication with a simple method to move forward without getting sidetracked 🪩
SEO Communication Strategy Brand Content Positioning Strategy Editorial Line
Nutrition & Santé
Product Manager Céréal Bio (Fresh Ready Meals) & Brand Content Manager
AGRICULTURE
August 2021 - January 2026 (4 years and 5 months)
Revel, France
Responsible for the brand's CSR and digital strategy (SEO/SEA, Influence, SOME, content strategy/lead ads, website relaunch, etc.)

Development of the media plan, brand activation, and innovation
Product portfolio management
Management of strategic brand-related topics:
-> Media: Press relations, LSA Trophies competition, conference participation
-> Activation: POS displays, In-store promotions, Drive promotions
Development: Innovations, recipe and graphic charter relauch, product photoshoots, regulatory matter management
Analysis of CIRCANA & Kantar Worldpanel data
Internal communications (events, conferences, engaged speeches)
Benchmarking and daily monitoring of a rapidly growing market
Tutoring/Management of an intern (for 2 years)
Benchmark Social Media Product Development Communication Strategy Innovation
Nutrition & Santé
Assistant Product Manager
AGRICULTURE
September 2020 - August 2021 (11 months)
Revel, France
Management of the product portfolio
Monitoring new product development
Monitoring recipe renovations
Packaging development and renovation
Suggesting improvements for existing products (In collaboration with internal departments: R&D, sales, regulatory and external: agencies, printers)
Analysis of the brand and market using distributor (IRI) and consumer (KANTAR) panels
Development of communication/promotion materials (in/out of store) and writing sales arguments for sales teams
Active participation in digital strategy (social media, influencers, website)
Conducting product/market intelligence (trends, direct or indirect competitors)
Product Panels Innovation Product Development SEO Writing POS Display