Amandine P.

As part of my collaboration with the company ELYSIUS, I was responsible for the complete creation of its graphic identity, defining a coherent and distinctive visual universe, including the logo, graphic charter, typography, and color codes. This visual identity served as the basis for the development of all communication materials. I also designed and developed the company's website, ensuring a fluid navigation, a responsive interface, and a clear showcase of ELYSIUS's activity. This showcase website was designed to offer an optimal user experience while adhering to current web standards. Furthermore, the creation and management of social networks are currently underway. A digital communication strategy is being implemented, including the production of adapted content, the definition of an editorial line, and the planning of publications to gradually build an engaged community around the brand.

As part of my mission for Carrefour, I led the creation and implementation of the overall communication strategy. This included defining internal and external communication axes, managing social networks, and regularly producing content tailored to different target audiences. I carried out photo shoots to illustrate actions, teams, products, or events, ensuring they reflected the brand's image and values. I also contributed to the organization of in-store and online events, aiming to boost customer relations and enhance the brand's local presence. In parallel, I participated in internal communication by ensuring clear and engaging information dissemination to teams, thereby strengthening cohesion and employee involvement.

For the tourist activity Pigeonnier in Marciac, I managed all communication and social media activities. My role covered the entire communication strategy, from defining objectives to implementing concrete actions. I developed the brand's online presence by managing its social networks with a consistent editorial line, producing original content, and taking photos and videos that highlighted the location and the experience offered. In parallel, I designed various communication materials (visuals, flyers, publications, etc.) to strengthen the brand image. I also proposed and organized events to boost activity and attract new visitors, in line with the place's identity and its local dimension. This comprehensive approach increased the Pigeonnier's visibility and developed an engaged community around its tourist offerings.