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Amandine PacaudAP

Amandine Pacaud

B2C & B2B E-commerce Consultant

€670/day
22 projects
Rueil-Malmaison, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Amandine

Has your e-commerce reached a growth plateau? Are operations hindering your scaling?

Your e-commerce business is launched, sales are there, but you feel its current structure limits its full potential? Struggling to identify levers for acceleration without compromising your model? Ready to move from 'doing' to 'scaling'?

It's time to identify and unlock these major bottlenecks!

I offer an exclusive and ultra-focused consulting session: 45 minutes to audit the scalability potential of your existing e-commerce and structure your roadmap towards the next level of growth.

On the agenda for this targeted exchange:
➡️ 15 min: You present your business, your performance, and your specific growth-related challenges.
➡️ 15 min: Expert analysis and questions to delve into key operational or strategic blockers.
➡️ 15 min: Definition of the first clear steps of a tailor-made scalability action plan for your context.

Invest 45 minutes to gain clarity and unlock years of future growth.
€166 excl. VAT for the 45-minute session, preparation included (you will receive a form to send back to me at least 24 hours before the session).

_______________________________

After 18 years of career in the web, particularly in the exciting field of e-commerce, both in agency, on the e-merchant side, in B2C or B2B, across all acquisition levers, the funnel, and e-commerce optimization levers.

I will support you in the upstream phase of your e-commerce project, to accelerate your conversion and retention strategies, continuous improvement, and the operational excellence of your e-commerce team.

I work in English daily and can provide documents in English.
  • Italian

    Fluent

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Rueil-Malmaison (up to 20km), Nanterre (up to 10km), Paris (up to 10km)

Experience

  • Carton Plein
    Media Creator
    E-COMMERCE
    November 2024 - Today (1 year and 7 months)
    Rueil-Malmaison, France
    Creation and launch of Carton Plein, a media for e-commerce decision-makers.
    https://www.carton-plein.blog
    Web Content Social Media Social Media Content E-commerce
  • Pluxee France
    Digital Marketing Manager - Interim
    AGRICULTURE
    February 2023 - November 2023 (10 months)
    Paris, France
    With a view to an upcoming reorganization of digital across all Operating Companies, I managed the interim of the Digital Marketing team.
    Key missions:
    • Loyalty, content, and acquisition strategy (70% of acquisition revenue from digital) • Management of a team of 8 FTEs + 10 external contractors
    • CMS migration (WordPress > Drupal) and CRM cleanup (database and triggers)
    E-commerce Acquisition Strategy CRM Replatforming Drupal
  • Heineken
    E-commerce Manager
    AGRICULTURE
    April 2017 - December 2022 (5 years and 8 months)
    Rueil-Malmaison, France
    - Management of the B2C then B2B e-commerce P&L and business cases
    - Implementation of e-commerce dashboards, analyses
    - Growth and management of a team of 12 e-commerce experts
    - Implementation of a UX team -> double-digit conversion rate, doubled in 12 months
    - Overhaul of e-commerce processes
    - Triple-digit revenue growth
    - Launch of a marketplace
    - Implementation of agile processes
    - Management of the web animation, advertising, product data quality, UX, marketplace, and technical-functional departments
    E-commerce Marketplace Pricing Strategy Business Case UX Conversion Rate Optimization Digital Transformation Customer Journey Positioning Strategy Content Square Web Performance AB Tasty Trello Scrum Product Owner Business Plan B2C B2B Google Analytics User Tests User Testing User Experience Design Design Thinking CRO

Reviews

4.8

Out of 13 ratings

MartinM

Martin

FT

Reviewed on 7/1/2016

Good SEO mission that will give us a good working basis for the future!

Amandine has chosen to hide 1 review

1 written review is private.

Recommendations

Léonard MaguinLM
FU
FU
+3
Léonard Maguin and 5 other people have recommended Amandine

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Education

  • MBA E-business
    ESG
    2015
  • Bachelor in Management
    ESCP Europe
    2009

Skill set

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