About Amandine
Italian
Fluent
English
Fluent
French
Native or bilingual
Experience
- Carton PleinMedia CreatorE-COMMERCENovember 2024 - Today (1 year and 7 months)Rueil-Malmaison, FranceCreation and launch of Carton Plein, a media for e-commerce decision-makers.https://www.carton-plein.blog
- Pluxee FranceDigital Marketing Manager - InterimAGRICULTUREFebruary 2023 - November 2023 (10 months)Paris, FranceWith a view to an upcoming reorganization of digital across all Operating Companies, I managed the interim of the Digital Marketing team.Key missions:• Loyalty, content, and acquisition strategy (70% of acquisition revenue from digital) • Management of a team of 8 FTEs + 10 external contractors• CMS migration (WordPress > Drupal) and CRM cleanup (database and triggers)
- HeinekenE-commerce ManagerAGRICULTUREApril 2017 - December 2022 (5 years and 8 months)Rueil-Malmaison, France- Management of the B2C then B2B e-commerce P&L and business cases- Implementation of e-commerce dashboards, analyses- Growth and management of a team of 12 e-commerce experts- Implementation of a UX team -> double-digit conversion rate, doubled in 12 months- Overhaul of e-commerce processes- Triple-digit revenue growth- Launch of a marketplace- Implementation of agile processes- Management of the web animation, advertising, product data quality, UX, marketplace, and technical-functional departments
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Education
- MBA E-businessESG2015
- Bachelor in ManagementESCP Europe2009