Amandine Madureira Brandao

Missions:

→ Support partner teams through the implementation of clear internal processes, while ensuring the consistency of media activations for licensed categories (perfumes, watches, eyewear, jewelry, home textiles, childrenswear), in compliance with Lacoste guidelines.

→ Development & updating of creative guidelines & templates.

→ Coordination with all internal teams to ensure the proper implementation of guidelines, templates, tools, and provided assets.

→ Monitoring and sharing insights: tracking social media market trends, identifying growth opportunities, and integrating best practices to refine the overall strategy.

→ Definition of the media strategy around the FW25 Fashion Show and management of coordination with local markets.

Deploy and manage display campaigns (social ads and programmatic) across Europe, with a focus on performance (ROI).

Missions:

→ Complete management of display campaigns: setup, launch, monitoring & continuous optimization.

→ Performance management through regular reporting, in-depth analysis, and strategic recommendations.

→ Design and deployment of A/B tests adapted to local specificities (multi-market).

→ Development of media plans aligned with the global strategy, business objectives, and the brand's animation plan.

→ Coordination with teams (Europe, Global Media) and local markets to ensure the consistency and effectiveness of activations.

→ Supervision of technical projects: tracking, pixels, product feeds.

LOLO PARIS reinvents the lingerie experience with an innovative concept. It is an expert brand in lingerie adapted to all body types thanks to its own sizing system that lists over 60 bra sizes via its algorithm, three times more than a traditional lingerie brand.

My missions:

1/ E-COMMERCE

→ E-commerce performance management according to market context

→ Strategic definition of on-site commercial animation and operational implementation

→ Customer journey optimization (UX, UI, etc.) following a CRO logic

→ Identification and correction of friction points to ensure a smooth and user-friendly experience through user testing

→ Monitoring and analysis of various data sources to better understand customer behavior and needs

→ Collaboration with development teams to improve the customer's online experience, including the implementation of the new site redesign and its new features

2/ GROWTH

→ Building the growth marketing strategy from acquisition to retention

→ Definition and implementation of the growth opportunities roadmap

→ Management of SEA and Meta Ads acquisition with the digital agency: budget, campaigns, creative, tracking

→ Daily dashboarding and analysis of performance indicators with an ROI focus

→ Brainstorming and execution of creative briefs with the graphic designer and participation in shootings to ensure content is adapted to the strategy

→ Monitoring competitor practices and new online promotion methods

3/ CRM

→ Building the lead strategy: implementation of collection tools

→ Identification and correction of email flows related to conversion

→ Optimization of repurchase rates and up-sell / cross-sell mechanics

Tools used: Shopify (headless), Klaviyo, Yotpo, GA, Quantic Factory, Hotjar, Loyoly, Join, Figma, Channable...