Amandine Lesselingue

I act as a project manager on creative and operational projects, from the scoping phase to final delivery.

I manage projects from A to Z:

- Needs assessment and client brief taking

- Scoping of objectives, scope, and deliverables

- Deadline planning and task prioritization

- Stakeholder coordination (clients, partners, service providers)

- Budget monitoring and administrative management

- Production management and deliverable quality control

- Reporting and client support until delivery

I work in various contexts (B2B / B2C) with a central role in project management, coordination, and security, ensuring overall consistency, adherence to deadlines, and budgets.

Brand Image Management of Franck Provost

- Coordination of assets for the Fall-Winter 2023-2024 collection.

- Management of the brand's first campaign with McCann agency: branding strategy, budget negotiation, production monitoring, and asset delivery.

- Brand image awareness for 500 salons.

- Design of communication kits for the marketing department

- Design and implementation of annual collections for Atelier Intermède and Coiff and Co.

Press Relations

- Monitoring of media coverage in partnership with Zmirov agency.

- Organization of interviews for Franck and Fabien Provost with various magazines such as Les Éclaireurs, Gala, AIPP, etc.

- Creation and copywriting of press kits for Collections and Products for the brands Franck Provost, Fabio Salsa, Saint Algue, and Atelier Intermède.

Event Management

- Participation in the Angoulême Francophone Film Festival as official hairdresser: creation and setup of the booth, supply of gift boxes, weekly coordination of hairdressers with around 40 press attachés for the make-up of over 300 cinema professionals, and production of press releases.

- Collaboration with several influencers for Fashion Week.

- "Octob'hair" operation with Havas for Pink October

Social Media

- Promotion and highlighting of the brand's events.

- Management and development of the Instagram account (60k followers) and Facebook account (180k followers).

- Launch and strategy of the brand's first TikTok account aimed at rejuvenating the customer base, in collaboration with 5 content creators.

- Performance analysis through various analytics tools, including Google and Lefty.

Budget Management

- Budget supervision for the communication department: branding, social media, events, press, agencies.

February 2023: One-month mission in a Social/Influence agency - Lead recommendation for 4 Influence tenders (Samsung, Citroën, Cosnova, and Deezer).

Implementation of the internal team and overall organization for bid responses, strategic thinking with planning, influence, and creative teams. Budget definition (Influencer/creator remuneration and agency fees), creation of the annual funnel for each proposal. Client presentations (FR and UK).