Freelancer profile translated to English.
Back to original languageAbout Amandine
I support companies from positioning strategy to its implementation, for a brand image that is accurate, coherent, and unique!
YOUR NEEDS:
- Create a company, a product brand, your personal branding... and therefore a name, a logo, a business card, a website
- Develop your business and therefore strengthen your brand image and adapt it to all your communication media
- Reposition yourself after identifying a problem, and change your strategy and brand image to be more in line with your targets or your vision
MY APPROACH:
- External audit to identify market opportunities and differentiation levers
- Internal audit to highlight your strengths and weaknesses in light of the external audit
- Strategic recommendations to guide you in all brand-related decisions (messaging, design, offer...)
- Implementation of the strategy to ensure brand image consistency at all levels (logo, website...)
MY SKILLS:
- Market analysis
- Brand platform writing
- Name creation - naming - baseline
- Writing texts for websites or brochures
- Creative support for graphic designers to ensure the consistency of visual identity and web design with the strategy
- Consulting on offerings (product, including innovation, or service)
MY EXPERIENCE:
16 years serving brands:
- 2 years of Product Marketing for La Laitière and Bénénuts
- 3 years of Strategic Planning in a branding agency
- 11 years as an independent, for freelancers, SMEs/SMIs, startups, and ETIs
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Made with CuriosityFounder / Freelance Brand and Brand Strategy ConsultantCONSULTING AND AUDITSSeptember 2014 - Today (11 years and 10 months)- BRAND CREATION:With naming: Spoon and La Fabrique à Nuts (Esprit Gourmand), éLab, La Galerie des Portraits, e-nergiz, Maison Mixmelô, Synchronissim, Magnetis Co, Elodea Ecosystem, Push&Fresh, Harmonis, Proxilum, Seragora, Mademoiselle Shine, Infuz, Vent Arrière, Rollo, Ayad Solutions, Appetisi, OliStori, Le Chant des Amandes, Croquorico, Enoé, Mabaji, Ravi, Alterna, Lumnia, TurnWise, Audens...Without naming: Zoelyne, Beforgo, Lao, Le Jus des Copains, Calexia, Exquissimo, Igébon, Walkoo, Corporate Garden, Subclic, GoPass Sciences, Carabox, Buy1Shot, Les Monocyclettes...- AFFIRMATION OF EXISTING BRANDS:CGI, Lidl Dulano, Kellogg's, Daddy, Lustucru stuffed pasta, SISTEM Provence, Séverine Iorio, Montfort, Taureau Ailé, Les Sept Pierres, Lie Dil, MBB, AccorHotels, Mivoyagi, Oxalys, Another Way, Nudge Me, Other Solutions, Laplaneta, Mayasquad, Mai Globe Travel, Marie Adelia, Hoct&Loca, I by Intelligence, Eclairens Conseil, Serca Informatique, ADNOV, Groupe ADSN, Objectif Commercial, Kaeci, Richardson...All sectors, BtoC and BtoB: food, fashion, IT, banking, construction, real estate, drones, artificial intelligence, industry, consulting, liberal professions (lawyer, chartered accountant, notary) and therapeutic (hypnotherapy, sophrology-analysis, life coaching, NLP)...Clients: design and communication agencies & direct clients (Paris, Lyon, Marseille + England, USA, Sri Lanka...).=> Portfolio details in the Stories section
- Agence Coconuts Design et Branding LilleStrategic Planner focused on BrandingCONSULTING AND AUDITSJanuary 2011 - October 2013 (2 years and 10 months)Lille, FranceBrand strategy and innovation consulting:- CLIENTS: Carrefour, Bongrain, Distriborg, LDC, Candia, Florette, Décathlon, Metro… / SMEs-SMIs- Monitoring of historical client projects + preparation of tenders + prospecting- Creation of brands from naming to communication / repositioning strategy
- PepsiCoAssistant Product Manager BénénutsAGRICULTUREJuly 2010 - December 2010 (6 months)Paris, FranceGMS Department – Bénénuts Brand:- Innovation development- Daily management of different product lines- External communication (website, Facebook page creation…)- Analysis of brand and competitor performance (IRI/TNS panels)
Reviews
C
Christophe
LBS DIAG
Reviewed on 4/14/2022
Top, Thank you Amandine
Maurin
OM AAA - SEARCHBOOSTER
Reviewed on 6/10/2021
Amandine was very professional throughout the mission. Thank you and congratulations! To be repeated without moderation.
Recommendations
OL
+6
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Education
- Master Marketing / Brand and product managementToulouse Business School
- Bachelor of Business / International MarketingLetterkenny Institute of Technology - Ireland