Freelancer profile translated to English.
Back to original languageAbout Amandine
👋 Hello, I'm Amandine,
For nearly 10 years, I have been working on **complex interface optimization projects**: WebApp/SaaS tools, classified ads, marketplaces, e-commerce, mobile apps, etc.
⬇️
I support companies with kindness and good humor toimprove the impact of their website or application.
My approach:designing, in close collaboration with the teams,smoother, more attractive, and higher-performing platforms, with measurable results.
🎯 Expertise:
- UX/CRO Diagnosis & Consulting:to improve satisfaction and efficiency of user journeys,
- UI Design for websites or apps:accessible, attractive, and intuitive for users,
- Testing & Analysis:to measure and evaluate the user experience or conversion concretely.
➕ What I bring:
- Dual Expertise:strategic UX/CRO consulting or operational UI design,
- 10 years of experienceon complex, large-scale, and high-traffic projects,
- Careful optimizations, alignedwith the roadmap& measurable(conversion, engagement, satisfaction),
- Good understanding of businessand technical challenges,
- Long-term, fluid, and human collaborationwith internal teams,
- Solid UI culture& Design System, oriented towardsdigital compliance(RGAA or RGESN)
🛠️ Tools & Methods mastered:
- UX/UI Design:Wireframes, Mockups, and Design System on Figma,
- Prototyping & Animations:Figma, Maze, Lottie,
- UX Analytics & A/B Testing:Maze, GA, Contentsquare, Hotjar, Kameleoon, AB Tasty,
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📍 Based in Paris, I work remotely or in person
📆 Quick & lasting interventions, on any type of project
✅ Progressive collaboration by stages or monthly
💬 Express UX Audit – €350 (Quick diagnosis, recommendations & presentation)
🌐 More info & projects: amandine-productdesigner .com
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Consulting pour divers projets d'amélioration (site, app, e-commerce, marketplace...)Freelance Product Designer - UX/UI - Data/CROE-COMMERCEJanuary 2022 - Today (4 years and 5 months)Paris, FranceRedesign or continuous improvementof products:
- UX research and recommendationson key actions for an effective product
- UX/UI Design for websites or apps.accessible, attractive & intuitive
- Accessibility optimizationand integration of eco-design principles to achieve impact goals
- Data testing & analysis,to measure performance
👉 Result:smoother and more attractive user journeys, with measurable results. - Légal2digitalProduct Designer - UX/UI DesignerSOFTWARE PUBLISHINGJuly 2023 - March 2025 (1 year and 8 months)Paris, FranceComplete redesign of a SaaS toolfacilitating legal procedures:
- Full UX auditto identify friction points
- Interface Redesign:more modern, streamlined, and aligned with brand image
- Improvement of ergonomicsand key user journeys
- User testingto validate design choices
- Accessibility optimization(according to WCAG standards)
👉 Result:Improved customer satisfaction (Interview results, old version vs. redesign) | Better readability & accessibility (WCAG Accessibility Score >AA). - Française des JeuxProduct Designer - CRO SpecialistENTERTAINMENT AND LEISUREFebruary 2023 - August 2024 (1 year and 6 months)Boulogne-Billancourt, France**UX and conversion optimizations for the FDJ website and application**:
- Data analysisvia Contentsquare, to identify optimization levers
- Suggestions for A/B testsand UX/UI improvements, on web & application interfaces,
- Design of mockupsfor A/B tests,
- Writing of specifications and monitoringof optimization performance.
👉 Result:Increase in conversion rate for key journeys (21 positive A/B tests validated in 2023) | +3% new subscribers (Jan 2023 vs Dec 2023) | Player records.
Reviews
Florian
M13h
Reviewed on 3/3/2023
Amandine has a rare dual expertise in UX / AB Testing on the market and is a very professional consultant in her posture and communication.
A
Alix
VENCH
Reviewed on 1/12/2023
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Education
- Bachelor (International Baccalaureate +3) Multimedia Project Manager, Specialization in Ergonomics / UX DesignDigital Campus2015UX design et ergonomie, architecture de l’information, design d’interface, gestion de projets, webmarketing, stratégie web, design graphique, motion design, développement / intégration, droit et réglementations du multimédia, social media, écriture web.
- Vocational Baccalaureate in Crafts and Arts, Graphic Communication OptionCampus Fonderie de l'Image2012Infographie / multimédia, arts appliqués, histoire de l’art et de la communication visuelle, techniques du rough (croquis), maquette, mise en page & typographie, fabrication, enseignements généraux.