About Amandine
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English
Native or bilingual
French
Native or bilingual
Experience
- Banque NatWestSenior Content DesignerBANKING AND INSURANCEApril 2024 - Today (2 years and 2 months)Edinburgh, UKI work on the bank's app, which is used by around 19 million people. This bank is present in the UK and my work is only in English.I mainly deal with important moments for vulnerable customers — such as when they face fraud, financial difficulties or bereavement. The idea is to offer the right solutions with the right tone, based on what we learn from user feedback.I also work on more positive moments, such as when someone joins the bank or applies for a loan.
- DoctolibSenior UX WriterHEALTH AND WELLNESSDecember 2022 - April 2024 (1 year and 4 months)Berlin, GermanyDoctolib is used by 90 million patients and 900,000 healthcare professionals across Europe.I worked mainly on the clinical software, the tool that practitioners use during their consultations. It allows them in particular to:- Quickly access key administrative and medical information of a patient,- Note the reason for the visit, monitor existing pathologies or plan preventive examinations,- Integrate essential data into the medical record, such as test results,- Generate all the necessary documentation, such as prescriptions.My goal: to make these experiences as fluid and intuitive as possible, while helping practitioners save valuable time.To achieve this, I:- Conducted research to understand users' needs and how they think about their actions and difficulties,- Designed paths that align with their mental models,- Help design the first AI experience for practitioners at Doctolib,- Worked on terminology for more clarity and consistency,- Wrote internal documentation and guides,- Presented my work and integrated feedback from my colleagues and experts in the field,- Provided support on other aspects of the product, including marketing and brand identity.
- Amandine Kirion | Contenu & communicationFreelanceE-COMMERCEJune 2013 - January 2023 (9 years and 7 months)Paris, FranceSome clients I have worked with, and what I have done for them:
- The Alan Ghitis Association (fight against melanoma): designed their website and coordinated several charity auction campaigns.
- IONOS by 1&1: provided writing and translation services (English ↔ French).
- OST UK Marketing Agency (clients: Dell Technologies, Infosys, Therabody, Domino Marking, Sage, Kingston…): created content for social networks, managed relations with influencers, and developed content strategies for large-scale French and European campaigns.
- WP Media: wrote content for seasonal promotional campaigns.
- Flying Saucer Studio (digital agency in New York): produced content for social networks.
- Bénéfique (organic and wild infusions): managed press and influencer relations, and organized events.
- Envouthé (subscription tea box – my very first client, with 7 years of collaboration): in charge of content for social networks, press relations and event organization.
- World Wellness Weekend: coordinated press relations and collaborations with influencers.
- Le VPN: created editorial content.
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Education
- Master in cultural project managementEAC2008Master of Business Administration (MBA), Gestion et management culturel, art, patrimoine et luxe
Certifications
- The science of happiness, applied psychologyBerkeley2020
- Certificate in UX writingUX Writers collective2020