Freelancer profile translated to English.
Back to original languageAbout Amandine
Artistic director graduated from Ecole Estienne, I help brands with strong values to make themselves known and to communicate effectively and responsibly.
I advise new brands on taking CSR issues into account from the very conception of their brand strategy. To shine over time, you have to be sustainable!
In practice, this involves creating their brand identity as much as choosing more ecological communication media (materials, ink coverage, etc.)!
I have already supported great committed brands: Elioth, RES, Ateliers Unes, le Poids Gourmand, Marguerite en Bourgogne...
During my experiences, I have worked in companies, as a freelancer, and in various communication agencies. I have teamed up with a multitude of profiles including engineers, architects, and climatologists who have passed on some of their knowledge to me and made me aware of sustainable development. This is why today, I particularly enjoy putting my creativity at the service of entrepreneurs invested in environmental protection.
Do not hesitate to contact me in advance so that we can discuss your projects together. Responsive and attentive, I will be by your side to guide you throughout our collaboration.
- COMMUNICATION STRATEGY
Definition of the most effective strategy and actions to be taken to tell the right story
- VISUAL IDENTITY
Design of a logo and graphic charter that will reflect your uniqueness and your values
- EVENT COMMUNICATION
Creation of unique graphic universes adaptable to all media
- PUBLISHING
Organization of content and creation of dynamic layouts
- DATADESIGN AND INFOGRAPHICS
Creation of fun and attractive infographics to animate your networks
- ILLUSTRATION
Vector or hand-drawn illustrations
English
Conversational
French
Native or bilingual
Can work on-site
(up to 50km)
Experience
- BeTrue agencyArtistic Director - PartnerDIGITAL AND ITMay 2017 - Today (9 years and 1 month)Paris, FranceBeTrue: the communication agency specializing in branding and brand creation.We support companies in the development of their brand image. We work not for you but with you, in order to achieve the most accurate communication to convince your future investors, partners or prospects.We support you in implementing a coherent and sustainable brand image, from strategy to the creation of your multi-support tools. We intervene in print, web, and audiovisual creation.Be True: to be true, to be sincere.
- RES FranceArtistic DirectorENERGY AND UTILITIESJune 2017 - Today (9 years)Avignon, FranceRES is one of the world's leading independent renewable energy production companies, with expertise in developing, designing, constructing, financing, and managing projects worldwide.Regular missions: design of logos for internal tools or external events. Design of communication materials, layout of publications: Wind and Solar guides...
- Le Poids Gourmand
On Malt
Artistic Direction and Graphic DesignRETAIL (SMALL BUSINESS)June 2017 - September 2017 (4 months)71200 Le Creusot, FranceCreation of communication materials for the new zero-waste grocery store in Le Creusot: Le Poids Gourmand, fundamentally committed to healthy products and zero waste.Missions: advice on brand strategy, design of the logo and graphic charter, copywriting of the baseline, creation of a flyer, business cards, illustrations, and screen-printed graphics for tote bags, support for the creation and animation of its Facebook page.
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Education
- DSAA (Master) Design and communication strategyEcole Estienne (ESAIG), Paris2009Maîtrise des techniques de communication dans toutes ses disciplines : stratégie de marque, stratégie de communication, planning stratégique, création publicitaire, sémiotique, sémiologie, relations presse, communication événementielle... Organisation du concours national du dessin de presse "Presse Citron". Organisation et identité visuelle d'une exposition sur le personnage de fiction "Le Poulpe" avec son auteur Jean-Bernard Pouy et les éditions "Baleine". Développement en équipe d'un projet de diplôme : communication identitaire et communication de chantier pour le projet du Grand Paris.
- Master 2 Design, spaces, products and scenographyENS Cachan2010Construction en équipe d'un projet de Design sous le tutorat d'un designer professionel