About Amandine
I help product teams make better product decisions through UX Research, User Research and Product Discovery.
With a PhD in Neuroscience and 10+ years of experience, I lead end-to-end research for complex digital products, from discovery to concept testing, usability testing and strategic recommendations.
I work with Product, Design, Data and Engineering teams to reduce uncertainty, understand user needs and turn research insights into clear product decisions.
My core expertise includes:
- UX Research
- User Research
- Product Discovery
- Jobs To Be Done
- User Interviews
- Concept Testing
- Usability Testing
- Quantitative Research
- Qualitative Research
- Mixed Methods Research
- UX Strategy
- Product Strategy
- AI Products
- Healthcare / Pharma
- ResearchOps
- Workshop Facilitation
Recent clients include Sanofi, Decathlon, Ubisoft and Jellysmack.
Recently, I led UX Research for AI and data products at Sanofi, supporting product teams working on complex enterprise tools for medical and healthcare professionals.
I can help you if you need to:
- understand your users deeply
- validate a product or AI concept
- improve adoption
- prioritize your roadmap
- structure a discovery phase
- turn research insights into actionable product strategy
- build products users actually trust
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- SanofiLead Customer Experience Researcher - Leading Research for AI & Data ProductsMEDICALJune 2024 - Today (2 years and 1 month)Paris, FranceLed UX Research and Product Discovery for AI and data products in the healthcare / pharmaceutical industry.Key responsibilities:
- Defined and drove User Research strategy across AI and Data products
- Partnered with Product Owners to shape roadmap direction during discovery
- Conducted qualitative research, user interviews, stakeholder interviews and usability testing
- Used Jobs To Be Done to clarify user needs, goals and decision-making contexts
- Translated research insights into strategic product decisions
- Influenced roadmap prioritization through evidence-based recommendations
- Supported the design and validation of AI-powered product concepts
- Collaborated with Product, Design, Data, Engineering and Medical stakeholders
- Mentored junior user researchers and contributed to research best practices
Keywords: UX Research, User Research, Product Discovery, UX Strategy, Product Strategy, AI Products, Data Products, Healthcare, Pharma, User Testing, Jobs To Be Done, Strategic Research. - Decathlon DigitalLead UX Researcher | Customer Experience & Product DiscoveryE-COMMERCEApril 2023 - June 2024 (1 year and 2 months)Lille, FranceLed UX Research and Customer Experience research initiatives to support digital product strategy and customer-centric innovation across multiple product teams.Key responsibilities:
- Defined and executed end-to-end UX Research strategies
- Led Discovery Research to uncover customer needs, pain points and opportunities
- Conducted qualitative and quantitative research, including user interviews, surveys and usability testing
- Facilitated co-creation workshops and stakeholder alignment sessions
- Mapped customer journeys and service ecosystems to identify experience improvements
- Translated research insights into actionable product and business recommendations
- Partnered closely with Product Managers, Designers and Business stakeholders to support roadmap prioritisation
- Contributed to ResearchOps initiatives, helping scale research practices across teams
Methods & expertise:UX Research • User Research • Product Discovery • Customer Experience • Service Design • Customer Journey Mapping • User Interviews • Usability Testing • Surveys • Mixed Methods • Workshop Facilitation • Design Thinking • ResearchOps • Product Strategy - JellysmackSenior UX Researcher | Product Discovery & ResearchOpsTECHJune 2022 - May 2023 (11 months)Paris, FranceLed UX Research initiatives across multiple product teams, helping shape product strategy and embed user research into the product development process within a fast-paced, data-driven environment.Key responsibilities:
- Planned and conducted end-to-end User Research across the product lifecycle, from Discovery to validation
- Partnered with Product Managers, Designers and Data teams to identify user needs and prioritise product opportunities
- Conducted user interviews, usability testing, concept testing and surveys using mixed methods
- Established ResearchOps best practices to improve research quality, scalability and knowledge sharing
- Built research repositories and documentation to increase the visibility and reuse of customer insights
- Facilitated stakeholder workshops to align product teams around user needs and research findings
- Translated complex research into clear, actionable recommendations that informed product strategy and roadmap decisions
- Promoted evidence-based decision-making across cross-functional teams
Methods & expertise:UX Research • User Research • Product Discovery • ResearchOps • User Interviews • Usability Testing • Concept Testing • Mixed Methods Research • Product Strategy • Customer Insights • Workshop Facilitation • Design Thinking • Knowledge Management
Reviews
Vincent
Vincent Vandenbussche
Reviewed on 6/25/2024
Amandine did an outstanding job. Her expertise in user research and UX, smooth communication, and professionalism made the entire process seamless and highly satisfactory.
Recommendations
JM
FU
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Education
- Doctor of PhilosophyUniversité Paris Sud (Paris XI)2016PhD, Neurosciences
- Master degree of cognitives neuroscience and psychologyUniversité de Strasbourg2013Master degree of cognitives neuroscience and psychology
Certifications
- Nielson Norman Group UX certificateNielson Norman group2024