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Amandine GaïdaAG

Amandine Gaïda

Creation of high-end graphic universes

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Amandine

It was during my studies in illustration at St Luc in Belgium, while I was drawing more than 30 hours a week, that I discovered a passion for ideas that was just as great.
After the publication of my first conceptual book for children in 2014, I continued my training with a Master's degree in Art Direction in Paris.

My first position in an advertising agency gave me the opportunity early on to design visual universes for major brands (Air France/KLM, Nespresso, Nivea, La Croix Rouge Française, Tropicana, etc.).

My missions then consisted of creating key visuals to help sell my team's ideas and subsequently the production of certain formats, particularly print (mailing, catalogs, posters) and digital (emailing, landing pages, web banners).

My last salaried position at DAN Paris (TBWA) provided me with many opportunities to lead creative projects from conception to completion, coordinating numerous talents: photographers, motion designers, UX designers, developers, junior graphic designers, rough artists...
  • Italian

    Basic

  • German

    Basic

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 20km), Annecy (up to 10km)

Experience

  • Studio Gaïda
    Art Director & Advertising Illustrator
    April 2019 - Today (7 years and 2 months)
    Annecy, France
    I Conviction I
    To date, I have illustrated the communication strategies and desires of clients of various scales, professions, and nationalities. But whether it's for the vintage champagne Dom Pérignon, for the Luxembourgish Family Planning, or for the #1 escape game in Brussels, Enygma, my goals are always the same: to understand the story behind each project and translate it into a unique and proprietary visual universe, so that the singularity of a brand meets that of its customers.

    I Method I
    Convinced that creation is not done alone, I involve my clients as much as possible in the creative process. My approach is cultural, artistic, and focused as much as possible on the search for novelty.

  • TBWA DAN
    Experienced Art Director
    LUXURY GOODS
    December 2016 - April 2019 (2 years and 4 months)
    Boulogne-Billancourt, France
    DomPérignon - Sonatrach - McDonald's - SNCF - La Marque U - Sonatrach
    (Print - Social Media - Video)
  • M&CSAATCHI.GAD
    Junior Art Director
    WINE AND SPIRITS
    October 2015 - October 2016 (1 year)
    Paris, France
    Accounts: Look Cycles - Champagne Collet - Digitsole - La Grande Récré - Dove - Engie - La Vallée Village - L'Ordre de Malte (Print / Web / Social Media / Video)

    Accounts: Elle & Vire - Argon Consulting - Pernod Ricard - Ajinomoto - Dupuis
    (Social Media)

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Education

  • MANAA
    LISAA
    2009
    Architecture Design Étude documentaire Perspective Infographie Croquis de nu Expression plastique
  • Bachelor's degree in Illustration
    ESA Saint Luc de Liège
    2012
    Illustration Peinture Croquis de nu Perspective Infographie Gravure Scénario Photographie Littérature Sémiologie

Certifications

  • Adobe Illustrator CC Certification (ACE)
    Zigourat
    2018
    Advanced Level
  • Adobe Premiere Certification (ACE)
    Zigourat
    2018
    Beginner Level

Skill set

Categories