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Amandine MoulinetAM

Amandine Moulinet

Web Marketing Strategy - Acquisition Expert

€400/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Amandine

Hello,

After more than 9 years with affiliate marketing platforms, on behalf of direct clients (Total Direct Energie, veepee, Showroomprive, Fortuneo...) and recognized media agencies (Havas Media, My Media, GroupM...), I have decided to invest myself in new challenges as a digital marketing strategy consultant.

My knowledge of acquisition strategies, my expertise in conversion and traffic generation issues allow me to fully support my clients in their digital strategy.

I also have several years of experience in team management and budget management.

My professional network says I am a solid and trustworthy collaborator, creative and invested.
I combine rigor and ambition to achieve my professional goals.
Benevolent, attentive and with a good dose of humor, I know how to adapt to my work environment.

Do not hesitate to contact me so that we can discuss.

Amandine
  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 50km)

Experience

  • TimeOne
    Account Manager
    PRESS AND MEDIA
    January 2011 - July 2013 (2 years and 6 months)
    Levallois-Perret, France
  • TimeOne
    Team Leader Acquisition
    PRESS AND MEDIA
    July 2013 - July 2016 (3 years)
    Levallois-Perret, France
    Creation, recruitment and management of a team of 4 Account Managers
    Definition of the digital distribution strategy for advertisers and budget management
    Prospecting and activation of new solutions (SMS, notification, chatbot, influencers and bloggers, leads, BtoB, cashback-online etc.)
    Strategic and operational recommendations
    Upsell paid acquisition levers
  • TimeOne Group
    HEAD OF ACQUISITION
    PRESS AND MEDIA
    July 2016 - December 2019 (3 years and 5 months)
    Levallois-Perret, France
    Management and leadership of the acquisition team: 6 people, +70 clients, Revenue > €5.5 million in 2019
    Definition of digital strategy objectives:
    - creation, deployment of client objectives: leads, sales, qualified traffic
    - determination, development and implementation of annual team forecast
    Define, implement, manage and analyze:
    - operational marketing action plans and annual media plans: internal departments, media agencies, direct clients
    - digital budgets
    - digital transformation: monitoring and adapted management, measures and KPI indicators
    Business development:
    - upsell of the team's client portfolio > 70
    - management of commercial negotiations with the multi-channel publisher network
    Marketing and internal project management:
    - participation in the redesign of the TimeOne website: inbound marketing, video content, social networks
    - monitoring of agile methods on platform development projects: client platform interface

    Example clients: Total Direct Energie, VeePee, Vattenfall, Fortuneo, Showroomprive, ENI, LCL, Henner

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