Freelancer profile translated to English.

Description

Hello,

After more than 9 years with affiliate marketing platforms, on behalf of direct clients (Total Direct Energie, veepee, Showroomprive, Fortuneo...) and recognized media agencies (Havas Media, My Media, GroupM...), I have decided to invest myself in new challenges as a digital marketing strategy consultant.

My knowledge of acquisition strategies, my expertise in conversion and traffic generation issues allow me to fully support my clients in their digital strategy.

I also have several years of experience in team management and budget management.

My professional network says I am a solid and trustworthy collaborator, creative and invested.

I combine rigor and ambition to achieve my professional goals.

Benevolent, attentive and with a good dose of humor, I know how to adapt to my work environment.

Do not hesitate to contact me so that we can discuss.

Amandine

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

TimeOne
Account Manager
PRESS AND MEDIA
January 2011 - July 2013 (2 years and 6 months)
Levallois-Perret, France
TimeOne
Team Leader Acquisition
PRESS AND MEDIA
July 2013 - July 2016 (3 years)
Levallois-Perret, France
Creation, recruitment and management of a team of 4 Account Managers
Definition of the digital distribution strategy for advertisers and budget management
Prospecting and activation of new solutions (SMS, notification, chatbot, influencers and bloggers, leads, BtoB, cashback-online etc.)
Strategic and operational recommendations
Upsell paid acquisition levers
TimeOne Group
HEAD OF ACQUISITION
PRESS AND MEDIA
July 2016 - December 2019 (3 years and 5 months)
Levallois-Perret, France
Management and leadership of the acquisition team: 6 people, +70 clients, Revenue > €5.5 million in 2019
Definition of digital strategy objectives:
- creation, deployment of client objectives: leads, sales, qualified traffic
- determination, development and implementation of annual team forecast
Define, implement, manage and analyze:
- operational marketing action plans and annual media plans: internal departments, media agencies, direct clients
- digital budgets
- digital transformation: monitoring and adapted management, measures and KPI indicators
Business development:
- upsell of the team's client portfolio > 70
- management of commercial negotiations with the multi-channel publisher network
Marketing and internal project management:
- participation in the redesign of the TimeOne website: inbound marketing, video content, social networks
- monitoring of agile methods on platform development projects: client platform interface

Example clients: Total Direct Energie, VeePee, Vattenfall, Fortuneo, Showroomprive, ENI, LCL, Henner