Freelancer profile translated to English.

Description

🚀 2025: Your company collects data, but you're still only looking at bounce rates, traffic, or average cart value?

I help you truly understand the performance of your digital actions, make your data reliable, and measure their impact in €, to finally steer with clear, concrete, and actionable insights.

My intervention =>transform your Analytics setup into a performance tool, capable of answering key questions:

Among the 4 adjustment variables, where are you losing value?
Which marketing action generates the most revenue?
Which lever truly improves conversion?
Which customer journey produces the best value?

My background =>15 years of experience with retailers and marketing departments, focusing on:

Analysis of customer journeys and conversion optimization
Construction of ROI-oriented dashboards and business steering
Data structuring: tagging, data layer, Master Data Management
Tool migration, Analytics implementation
Construction and deployment of multi-country Analytics Strategy

My approach =>

Business-oriented, not just "data"
Focus on real performance indicators (€€€)

My toolkit =>

Piano Analytics, Google Analytics, Adobe Analytics, ContentSquare
CommandersAct, Google Tag Manager
Looker Studio, PowerBI, BO

Looking to **better understand your digital performance**? To **find growth levers**? Contact me - I respond quickly.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 20km), Paris (up to 10km), Bruxelles (up to 10km)

Mission en cours
Group Audit & Analytics Strategy
E-COMMERCE
April 2025 - Today (1 year and 2 months)
Lille, France
Mission:Design, deploy, and coordinate a multi-country analytics strategy to standardize practices and leverage data.

1. Existing Audit and Needs Definition

2. Multi-country Coordination & Analytics Strategy
Workshops with countries to understand usage and align practices
Benchmarks and formulation of strategic recommendations
Definition of a consolidated group analytics vision
3. Facilitation & Support
Support for local Web Analysts and business teams
Technical specifications and Dashboard construction
Data facilitation

Environment:E-commerce website
Tools:Google Analytics 4 / Google Tag Manager / BigQuery
Looker Studio
Google Analytics 4 Big Query Web analytics
JULES
Coaching & Analytics Structuring for Business Committee
FASHION AND COSMETICS
July 2025 - September 2025 (2 months)
Lille, France
Mission:Support the skill development of a Web Analyst and structure data interpretation to improve business decision-making.

Team Coaching & Structuring
Training and support for a Web Analyst (analysis methodology, posture…)
Mapping of tools and key stakeholders
Practical workshops on conducting analyses

Optimization of Data Interpretation and Usage
Reporting and support for the business committee
Implementation of business-oriented visualizations (KPIs expressed in €, highlighting seasonality and commercial operations).
Analytics for business analyses: delivery methods, payment methods, basket mix vs. sales, outlet monitoring, commercial operation performance….

Environment:E-commerce website
Tools:Piano Analytics / Business Objects / Content Square / Gsheets (spreadsheet and app scripts) / Looker
Piano Analytics Content Square Looker Studio
Nocibé
GA4 to Adobe Analytics Migration
E-COMMERCE
February 2024 - October 2024 (8 months)
Lille, France
Manage the Migration to Adobe
Audit of existing setup and analysis needs
Migration plan (tracking, dashboard set, training….)
Implementation of a 'degraded' mode to estimate the gap
Backup of existing analytics data
Deployment and post-switch monitoring

Business Analysis
Daily monitoring of performance and user journey
Analysis of highlights and offer performance
Cross-analysis with Management Control on pricing strategy

Environment: E-commerce website + Application
Tools: Adobe Analytics / Google Analytics 3 & 4 / Business Object / BigQuery
Looker Studio / Content Square / Gsheets analytics extension
Adobe Analytics Google Analytics 4 SAP Business Objects Looker Studio