Amandine C.

• Creation and structuring of the marketing department

• Definition of the marketing roadmap, budget, and editorial calendar

• Development of reporting for activity monitoring

• Team management

Marketing: Lead generation for sales teams

• Management of traffic acquisition campaigns

• Implementation of inbound marketing initiatives: webinars, workshops, client testimonials, white papers, articles, surveys, infographics, etc.

• Lead nurturing strategy for contacts collected through various channels

• Definition of a customer review policy

• Development of customer care tools to support the CSM team

Communication: Company awareness and visibility through strategic partnerships

Implementation of employer branding tools and CSR policy

Media relations

Participation in industry events

• Elaboration, management, and monitoring of marketing budgets for each dealership

• Performance analysis by department

• Definition of communication plans in collaboration with department heads, implementation, and monitoring of actions: adaptation of national and/or regional strategies, definition of local initiatives (POS displays, SMS, mailings, flyers, e-mailings, web, social media, press, radio, billboards)

• Launch of the first Renault Live dealership in France - communication plan: video, billboards, radio, promotion at events and with partners, press inserts and advertorials, digital promotion, vehicle branding, SMS, e-mailings, client and employee goodies, private dealership tours

• GDPR update: training, supplier compliance, processing records

• Targeting and management of client contacts for sales teams

• Events: open days, client evenings, vehicle launches

• Marketing support for the dealer network: analyses, communication actions

• Institutional communication: trade show organization, press kits, e-mailing campaigns

• Product launches: newsletters, sales support tools, website, advertisements

• Responsible for the launch of a strategic product: graphic design, model selection, photos, promotion on the website and at trade shows, creation of advertisements and press kits

• Price list project manager: development, management, and updates

• CRM Project Manager (Sage CRM)

• Responsible for the launch and update of the website (CMS eZ Publish)