Freelancer profile translated to English.

Description

You are an independent coach or wellness professional. Your practice is solid, your clients are satisfied, but your communication doesn't show it yet.

That's exactly where Maison Madi comes in.

I write, structure, and manage your communication so that every word works for you: web pages, blog articles, LinkedIn content, newsletters. With a single compass: that your future clients immediately understand why you, and not someone else.

What I offer:

🔹Editorial foundations: positioning, web pages, tone of voice

🔹Presence & content: SEO blog, social media, newsletters

What sets me apart:

17 years of communication experience, including 6 years dedicated to visibility and content. An unconventional background - music, non-profit, tech, media, higher education, coaching - which has taught me to quickly understand a business, identify what is truly differentiating, and express it clearly.

I stay at the forefront of SEO and AI developments, because today visibility is no longer just about Google.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

PRAXEDO
Content marketing project manager
SOFTWARE PUBLISHING
March 2023 - December 2025 (2 years and 9 months)
🌍 International environment 🇩🇪 🇪🇸 🇨🇦 🇺🇸
🗣️ Languages spoken: English / French
For the 2 brands Praxedo and ViiBE by Praxedo

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STRATEGY & POSITIONING
Define the content strategy aligned with business objectives.
Translate the product's value proposition into clear messages for specific personas.
Design content according to the B2B buyer's journey.

CONTENT PRODUCTION & ORCHESTRATION
Produce high-value content: expert articles, white papers, customer case studies, webinars, newsletters, video scripts...
Coordinate external partners (graphic designers, video, technical, journalists, ...).
Ensure editorial consistency and brand tone.

LEAD ACQUISITION & GENERATION
Optimize content for SEO, LLMs, and conversion.
Collaborate with marketing ops for automation.

ALIGNMENT WITH SALES & PRODUCT
Create sales support content and materials.
Highlight use cases and new product features.
Gather feedback to refine messaging.

PERFORMANCE ANALYSIS
Track key KPIs: organic and LLM traffic, MQL/SQL, conversion rates,...
Test and optimize.
Tools: GA4, GSC, Semrush, Monitorank
CAMBIUM MEDIA
Digital Content Manager
PRESS AND MEDIA
March 2021 - February 2023 (1 year and 11 months)
For the titles Rustica, Système D and Maison Brico

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CUSTOMER-ORIENTED EDITORIAL STRATEGY (B2C)
Define the digital editorial line based on audiences, trends, and business objectives.
Identify subject opportunities (research, seasonality, leisure trends).
Plan 360° editorial calendars.
Manage and monitor the budget.

SEO MANAGEMENT
Build the SEO strategy: keywords, content architecture, internal linking, on-page optimization.
Oversee technical audits (speed, indexing, Core Web Vitals, mobile).
Develop site authority (link building, partnerships, pillar content).
Monitor rankings, organic traffic, and continuously adjust.

CONTENT PRODUCTION & OPTIMIZATION
Supervise a team of writers and freelancers.
Produce and optimize articles, guides, comparisons, seasonal features, evergreen pages.
Adapt formats to usage (podcasts, newsletters, ...).

DATA ANALYSIS & MANAGEMENT
Track key KPIs: organic traffic, engagement,...
Prioritize actions with the highest impact.

CROSS-FUNCTIONAL COORDINATION
Collaborate with the press editorial team, the advertising sales agency, programmatic development, and marketing.
Train the editorial team on good SEO and data practices.
PLUME D'A
Founder - Web editorial and SEO communication
September 2020 - March 2023 (2 years and 6 months)
SEO & CONTENT STRATEGY
Audit client websites to identify SEO opportunities: keywords, architecture, technical performance.
Define a content strategy adapted to objectives (traffic, leads, sales, brand awareness).
Advise on site structure, user experience, and page hierarchy.

CONTENT PRODUCTION & OPTIMIZATION
Write or supervise optimized content: articles, product descriptions, guides, landing pages, newsletters, social media posts.
Optimize existing content to improve SEO ranking and conversion.
Adapt content to the brand's tone and target personas.

SEO TECHNIQUES
Optimize on-page SEO: titles, meta descriptions, Hn tags, internal linking.
Monitor technical SEO: site speed, indexing, markup, mobile-friendliness.
Develop link building and partnerships to strengthen site authority.

ANALYSIS & REPORTING
Track SEO KPIs: organic traffic, rankings, CTR, conversions, backlinks.
Produce regular reports and adjust the strategy based on results.

CLIENT RELATIONSHIP & FREELANCE MANAGEMENT
Advise clients on their overall digital strategy.
Manage planning, deadlines, and project tracking.
Sometimes train internal teams on good SEO practices.

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✨ Side activity: PUBLIC WRITER for Life Stories (speeches, tributes, memoirs, biographies)