Freelancer profile translated to English.
Back to original languageAbout Amandine
After working in many sectors (tech, media, industry, entertainment, ...), in B2B, B2C, or even for associations, I have specialized in SEO writing and content strategy for coaching and well-being professions, for firms or freelancers.
What I do concretely:
→ Clarification of positioning and key message
→ Website page writing (homepage, offers, about)
→ Content strategy and editorial line
→ Technical and semantic SEO (structure, keywords, internal linking)
→ Visibility in AI search engines: AI Overviews, ChatGPT, Perplexity (GEO/AIO)
→ Long-term performance management
Tools: GA4, Google Search Console, SEMrush, Monitorank, Ubersuggest, and others... I follow the data, I adjust, I optimize.
My way of working: each mission begins with a real conversation to understand your practice, your tone, what sets you apart. Before strategy, there is listening.
A good content is content that is found and immediately recognized as yours.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- PRAXEDOContent Marketing Project ManagerSOFTWARE PUBLISHINGMarch 2023 - December 2025 (2 years and 9 months)🌍 International environment 🇩🇪 🇪🇸 🇨🇦 🇺🇸🗣️ Languages spoken: English / FrenchFor both brands Praxedo and ViiBE by Praxedo-----Strategy & PositioningDefine the content strategy aligned with business objectives.Translate the product value proposition into clear messages for specific personas.Design content according to the B2B buyer journey.Content Production & OrchestrationProduce high-value content: expert articles, white papers, customer case studies, webinars, newsletters, video scripts...Coordinate external partners (graphic designers, video, technical, journalists, ...).Ensure editorial consistency and brand tone.Acquisition & Lead GenerationOptimize content for SEO, LLMs, and conversion.Collaborate with marketing ops for automation.Alignment with Sales & ProductCreate sales support content and materials.Highlight use cases and product updates.Gather feedback to refine messaging.Performance AnalysisTrack key KPIs: organic and LLM traffic, MQL/SQL, conversion rates,...Test and optimize.Tools: GA4, GSC, Semrush, MonitorankThought Leadership & BrandPosition the company as a market leader (social media).Develop credibility and trust.
- CAMBIUM MEDIADigital Content ManagerPRESS AND MEDIAMarch 2021 - February 2023 (1 year and 11 months)For the titles Rustica, Système D, and Maison Brico-----B2C Audience-Oriented Editorial StrategyDefine the digital editorial line based on audiences, trends, and business objectives.Identify topic opportunities (research, seasonality, leisure trends).Plan 360° editorial calendars.Manage and monitor the budget.SEO ManagementBuild the SEO strategy: keywords, content architecture, internal linking, on-page optimization.Oversee technical audits (speed, indexing, Core Web Vitals, mobile).Develop site authority (link building, partnerships, pillar content).Monitor positions, organic traffic, and continuously adjust.Content Production & OptimizationSupervise a team of writers and freelancers.Produce and optimize articles, guides, comparisons, seasonal features, evergreen pages.Adapt formats to usage (podcasts, newsletters, ...).Data Analysis & ManagementTrack key KPIs: organic traffic, engagement,...Prioritize actions with the highest impact.Cross-functional CoordinationCollaborate with the press editorial team, advertising sales agency, programmatic development, and marketing.Train editorial staff on good SEO and data practices.
- PLUME D'AFounder - Web Editorial Communication and SEOSeptember 2020 - March 2023 (2 years and 6 months)SEO & Content StrategyAudit client websites to identify SEO opportunities: keywords, architecture, technical performance.Define a content strategy adapted to objectives (traffic, leads, sales, notoriety).Advise on site structure, user experience, and page hierarchy.Content Production & OptimizationWrite or supervise optimized content: articles, product pages, guides, landing pages, newsletters, social media posts.Optimize existing content to improve SEO ranking and conversion.Adapt content to the brand's tone and target personas.SEO TechniquesOptimize on-page SEO: titles, meta descriptions, Hn tags, internal linking.Monitor technical SEO: site speed, indexing, markup, mobile-friendliness.Develop link building and partnerships to strengthen site authority.Analysis & ReportingTrack SEO KPIs: organic traffic, positions, CTR, conversions, backlinks.Produce regular reports and adjust strategy based on results.Client Relations & Freelance ManagementAdvise clients on their overall digital strategy.Manage planning, deadlines, and project tracking.Sometimes train internal teams on good SEO practices.-----✨ Secondary activity: Public writer for Life Stories (speeches, tributes, memoirs, biographies)
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Education
- Digital Marketing and AIPollen2024
- Responsible Digital Knowledge CertificateINR2023
Certifications
- Introduction to Model Context Protocol - ClaudeAnthropic2026