Freelancer profile translated to English.
Back to original languageAbout Amandine
Specializing in social media strategy, I combine creativity, rigor & organization to help companies achieve their goals.
With experience at We Are Social and Groupe SEB, I had the opportunity to work on brands such as LEGO, EDF, Orange, BNP Paribas, Rowenta, Krups, and many others...
🧠Consulting & Strategy:
• Social media audit & benchmark.
• Creation of social media strategies: editorial content (organic & paid), influencer campaigns, video productions, including budgeting and orchestration.
• Performance analysis (via platforms) and recommendations.
✍️Operational Project Management:
• Creation & management of editorial calendars
• Management of activation campaigns (influencer & video productions)
• Client relations
• Creation of performance reports
🎓 Education
Master's in "Brand and Innovation Management" – ISCOM Lyon
Professional Bachelor's degree in Marketing and Communication – IUT Besançon Vesoul
🌍 Languages
French (native), English (professional)
🏔️🏃♀️
Outside of work, I explore the world through my travels (15 countries and 12 months abroad) and recharge through sports such as gymnastics, skiing, or trail running...
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km), Strasbourg (up to 10km)
Experience
- FreelanceSocial strategistCULTUREApril 2025 - Today (1 year and 4 months)Clients: McDonald’s, Biogaran, Opéra de Lyon, Villa Hegra, France Parkinson, Mental Health First Aid.Creation of relevant and realistic social media concepts, implementation of these social media campaigns, social media communication consulting, data analysis and reporting.
- We Are Social S.L.Account ManagerSOCIAL NETWORKSSeptember 2022 - February 2025 (2 years and 5 months)Paris, FranceClients: LEGO, Orange, EDF, Shiseido, We Love Cinema (BNP Paribas), Swiss Government (Swiss House for Paris 2024).Create and implement social media strategies, coordinate projects from A to Z (editorial calendars, influencer activations, video productions…), manage client relations and budgets (up to 600k), analyze organic and paid data, create and present reports, manage 5 interns and apprentices.
- Groupe SEB SASJunior Brand Manager - ApprenticeshipSeptember 2021 - September 2022 (1 year)Lyon, FranceParticipate in the brand content strategy for Rowenta and Krups brands, deploy the Rowenta CSR strategy across all worldwide digital touchpoints (web, e-commerce, CRM, social media), manage relations with agencies, implement new Rowenta brand music.
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Education
- master 2ISCOM Lyon2022Programme grande école : Brand management Planning stratégique Marketing sensoriel stratégie digitale Budgétisation PAO Challenges internes Micro agence : Chrysalide Mémoire de recherche "Les stratégies de communication des grandes marques Françaises en Chine"
- LicenceIUT Besançon-Vesoul2019Gestion de projet Stratégie de communication Communication rédactionnelle communication digital Communication interne Conception web Relation presse Graphisme événementiel Marketing relationnel Marketing international Marketing opérationnel