Amandine Blayo

Alquimia is the distributor and incubator of Casa Lumbre brands.

Brand portfolio: Lillet, Malfy Gin, Pacto Navio, NAMI Sake, El Aguila, 2PM.

- Define objectives and budgets for 6 brands. Create and deploy marketing and sales strategy (positioning, pricing, sales forecast). Monitor results and generate relevant reports.

- Coordinate the different stages of brand launches by connecting external teams (brand side) and internal teams (logistics, quality, finance, sales).

- Lead the sales team and ensure the execution of various brand plans by organizing training, creating and adapting brand assets, and validating field activities aligned with the budget. Create reporting tools for monitoring activities and results.

- Develop brand activities and materials based on market needs (POS materials, packaging, events).

- Manage the Lillet brand ambassador recruited for the new brand launch in Mexico.

- Establish medium and long-term marketing strategies for the brand portfolio in Mexico (Don Papa Rum, Luxardo, Galliano, Crystal Head Vodka).

- Monitor and control the deployment of brand plans through the established distributor network.

- Participate in important industry events such as Barra México and create proprietary events to give visibility to brands and develop their brand awareness.