Freelancer profile translated to English.
Back to original languageAbout Amandine
Are you looking for a captain for your marketing team or do you want to be advised on your digital strategy on an occasional basis? I invite you to discover my profile and get in touch to share your projects, your challenges, or your ambitions!
For over 17 years, I have been supporting leading e-commerce sites, particularly in marketing director roles (Cdiscount.com, Bricoprive.com, Racetools.fr, Atida Santediscount, Onedirect) by developing their digitalization, setting ambitious goals, and mobilizing the necessary resources to achieve them.
My expertise:
- Definition of a business plan, marketing investment projections, impact on your cohorts...
- Optimization of your marketing mix (SEA, SEO, Affiliation, Social media, Comparison sites, app downloads, on and offline media...)
- Loyalty strategy (segmentation, onboarding, marketing automation...) and supplier and customer CRM
- Conversion management (analysis, A/B testing, personalization...)
- Audience monetization and trade marketing
- Activity monitoring dashboard, reporting
- GDPR compliant support
- Project management (payment methods, marketplace deployment, mobile application launches...)
Transparency, adaptability, listening, and sharing will be the watchwords to understand your scope and find tailored solutions.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Toulouse (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km)
Experience
- ACT4DIGITALFounder / Digital Marketing ConsultantCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 7 months)Toulouse, Occitanie, FranceConsulting and assistance in digital strategy, Marketing and communication strategy. Structuring of digital projects. Acquisition, relational/loyalty strategy. Conversion optimization / redesign of customer journeys, A/B testing, UX. Part-time CMO.Clients who trust us:- Atida Santediscount: CMO- Onedirect: CMO in a multicultural environment (FR/EN)- Irrijardin: support for website redesign, UX recommendations, GDPR compliance, acquisition strategy- Ludilabel: recommendation for customer acquisition and loyalty strategy / UX journey analysis and recommendations / Implementation of their first TV campaign (choice of creative agency, media buying agency, and work on the media plan, implementation of the Realytics tracking tool...)- Colibri Peintures: digital strategy, business plan, recruitment of a team of marketing specialists, support for website UX redesign, CRM strategic plan...- Bricoprive.com: business plan, 2022 marketing strategy, optimization of the UX journey and GDPR compliance for websites and mobile applications- Teaching at digital schools (e-commerce module): Toulouse School of Management, Digital Campus
- Brico PrivéGroup Marketing Director Brico PrivéE-COMMERCEMay 2014 - December 2020 (6 years and 7 months)Région de Toulouse, FranceBricoprive was a website and application that brought together over 8 million members in France and over 10 million internationally, offering private sales for DIY, gardening, and home improvement.I built the marketing department at Bricoprive (having joined one year after its inception) and structured the activity (15 people) across customer acquisition, loyalty, conversion, and communication (internal, external, particularly with partner brands).I supported the company's growth from 35 million to 170 million euros in 7 years (with the external acquisition of a company, Racetools, targeting B2B, the entry of investment funds...).My main responsibilities:- Management (team of 12 to 15 people)- Management of priority projects (shareholder changes, marketplace launch via Mirakl, model internationalization, audience monetization)- Member and customer acquisition: Digital (SEA, SEO, Affiliation, comparison sites, Paid & Free social...) and Offline (TV, radio, DOOH)- Loyalty: definition of e-CRM strategy, tool selection, launch of the mobile application downloaded 2.5 million times, customer base segmentation (RFM) and development of customer knowledge- Conversion: detailed analysis of customer journeys, A/B testing, search engine, deployment of payment methods, personalization- Communication: social media, e-reputation, organization of events (professional & internal), presentations (professional fairs, students, success stories, radio, TV)
- CdiscountHead of Web and Mobile AcquisitionE-COMMERCEFebruary 2009 - April 2014 (5 years and 2 months)Bordeaux, France- Development of online acquisition campaigns: communication plan, sales support tools, inter-affiliate challenges, commercial negotiations, management and selection of partner agencies.- Definition of mobile strategy: applications, optimized Smartphone and Tablet sites.- Project management: enrichment and optimization of product feeds, payment project...- Budget management and monitoring of objective achievement (traffic, revenue, acquisition cost, margin...), analyses and implementation of reporting tools.- Training and management of a team: permanent employees, apprentices, interns
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Education
- Graduated from the ESC programMarseille School of Management2008
- Master of Business Administration (MBA)Narsee Monjee Institute of Management Studies2008