Freelancer profile translated to English.

Description

I supportB2B software companiesin defining, structuring, and managing their marketing and product strategies.

My goal: clarify positioning, ensure successful launches, and enhance marketing performance, both strategically and operationally.

🎯 Areas of Expertise

**Digital Marketing & Operational Strategy**: Digital strategy definition, acquisition, visibility, customer journey optimization, and campaign management.
**Product Marketing**: Positioning, key messaging, go-to-market strategy, and user adoption support.
**Marketing Structuring & Management**: Planning, team coordination, performance tracking, and reporting.
**Ongoing Marketing Support**: Acting as an "outsourced marketing director" to manage actions long-term.
**Specific Studies & Analyses**: Strategic audits, market research, product diagnostics, or opportunity assessments.
**Marketing Coaching & Offer Structuring**: Personalized support for executives, startups, or marketing managers.

🧩 My Approach

I combine strategic vision with concrete implementation, offeringcollaborative, structured, and results-orientedsupport.

💡 My Experience

Over **15 years of experience in marketing, SaaS, and B2B**: Marketing and Product Director for a SaaS publisher present in 60+ countries and founder of Voyages Planner, a B2B SaaS solution for tourism professionals.

Based in **Avignon**, I work remotely or on-site depending on project needs.

💰 Daily rates adjusted based on responsibilities and duration.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Avignon (up to 30km)

Voyages Planner
Co-founder
SOFTWARE PUBLISHING
May 2024 - Today (2 years and 3 months)
Avignon, France
Passionate about travel and digital innovation, I co-founded Voyages Planner to revolutionize how tourism professionals create and share their travel itineraries.

Our mission is to enable travel planners, agents, and tourism experts to offer an interactive, seamless, and fully personalized experience to their clients.
B2B Digital Marketing Go-to-market Strategy Product Marketing Content Marketing
Kizeo
Director of Innovation Lab
SOFTWARE PUBLISHING
December 2020 - November 2023 (2 years and 11 months)
Avignon, France
📌 2020 – 2023 | 3 years | Kizeo Avignon | 55 employees | B2B SaaS Software Publisher

Management Committee Member

Tempo by Kizeo: creation of a new product and market launch in 6 months
+1k paying users in 20 months, including 75% annual licenses; clients in 5 countries
Marketing budget from €20k to €50k annually

🔸 Responsibilities:
Develop the complete marketing strategy and plan for new product creation
Plan and coordinate product development and new feature implementation
Manage and oversee marketing and sales activities to test target markets in France and internationally
Manage a team of 6 people (1 marketer, 2 sales reps, 1 graphic designer, 2 developers)

🔸 Project Examples:

Create the service and recruit the team; implement the agile Scrum method to manage developers' work; increase user autonomy

🔸 Key Skills:

Digital Marketing – Product Marketing – Go-to-market Strategy – Branding – Management – Project Management – Commercial and Business Development Strategy
Go-to-market Strategy Product Marketing Digital Marketing Content Marketing Growth Marketing
Kizeo
Marketing Director
SOFTWARE PUBLISHING
February 2018 - December 2020 (2 years and 10 months)
Avignon, France
📌 2018 – 2020 | 3 years | Kizeo Avignon | 35 employees | B2B SaaS Software Publisher

Management Committee Member

+33% leads per year on average, including 44% qualified leads
74k paying users and 2700 clients (VSEs, SMEs, and large accounts) in 61 countries
Monthly marketing budget of €6k

🔸 Responsibilities:
Develop the marketing and communication strategy for the Kizeo Forms solution
Coordinate operational activities in target markets in France and internationally (Construction, energy, maintenance, handling, security, real estate, industry, agriculture, etc.)
Oversee the maintenance and evolution of the product and company brand identity
Manage a team of 5 people (4 marketers and 1 graphic designer)

🔸 Project Examples:

Reduce the average sales cycle from 50 to 35 days; improve user and customer experience; facilitate recruitment by attracting developers

🔸 Key Skills:

Digital Marketing – Product Marketing – Branding – Management – Project Management
B2B Web Marketing Strategy Branding Content Marketing Product Marketing