Freelancer profile translated to English.
Back to original languageAbout Amal
Expert in commercial strategy and business development, I support companies in defining their growth strategy to help them:
--> develop new innovative products in existing markets
--> develop new markets for existing products
--> diversify (new innovative products in new markets).
Thanks to my creative vision, my customer and results orientation, my rigorous methods, and my excellent analytical and observational skills, I propose to collaborate with your teams to:
I. Study your new target markets / Refine your Persona
II. Define/refine your Go-To-Market (GTM) strategy
III. Execute this strategy in the field
IV. Define/refine an effective marketing and commercial strategy.
I execute this strategy in the field iteratively until we obtain convincing results: either qualified leads or concrete sales that prove that the refined GTM strategy is working. It is these convincing field tests that then allow me to define**an effective marketing and commercial strategy.**
You will then be able to accelerate your development serenely and effectively in this new market or for this new innovative product, in order to:
--> quickly gain market share to become the leader
--> generate additional revenue.
Why trust me?
- Trained at Apple and IBM
- Integration of the Cisco Sales Graduate Program
- Distinctions: Cisco EMEAR Commercial Best Practice and GVS EMEAR Innovation
- PCC certified coach by ICF
- Certified trainer by Richardson Sales Performance, leader in consultative sales training and coaching for FT500
You can count on my responsiveness and professional discretion to discuss your growth projects in complete confidentiality. Contact me to learn more!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km), Bordeaux (up to 50km)
Experience
- SunitripCommercial Consulting and CoachingCONSULTING AND AUDITSFebruary 2019 - Today (7 years and 6 months)Paris, France• Several missions exploring new markets for companies wishing to launch a new product in a new market.• Support for a startup that achieved +1 million euros in revenue in 1 year thanks to the GTM and commercial strategy I defined for them.• +500 hours of individual business coaching delivered to startup and VSE leaders, during which I used active listening and impactful questions to challenge clients and lead them to identify their own solutions to the obstacles they encounter. Corollary: clients achieve their goals with a 90% success rate.• Received recent feedback from a client, the CEO of a startup, who told me I was the most effective coach she had ever had, as her company increased its revenue by 30% in 3 months thanks to our 5 coaching sessions.
- ZikitripCo-founder & CEOENTERTAINMENT AND LEISUREAugust 2017 - December 2018 (1 year and 5 months)Paris, France• Launch of a mobile application project for broadcasting live concert videos• Building a strong network in the music industry, from scratch, to recruit committed mentors and business partners.Results: 5 key partnerships developed with Parisian concert venues, 1 mentor who leads the Apple Music France team, 1 BDM Europe mentor working at Cisco, and 2 recognized serial entrepreneurs in France• Agile design of 12 minimum viable products (MVPs), which improved user satisfaction by 30%• Launch of cold prospecting campaigns on Facebook which led to the recruitment of over 130 active users of our MVPs in 3 months• Project halted as it was not financially viable
- CiscoSales RepresentativeTECHAugust 2013 - January 2017 (3 years and 6 months)Issy-les-Moulineaux, France• Responsible for a portfolio of 6 partners then a portfolio of 150 SME clients - Prospecting and account development• Management of commercial opportunities, from prospecting to closing, and weekly forecasting• Creation and management of project teams of up to 6 people to win complex deals• Results: 115% of FY14 plan for a target of 4.2M USD, 130% of FY15 plan for a target of 4.6M USD, and 141% of the plan in FY16 for a target of 6M USD• Awards: EMEAR Commercial Best Practice FY15 / GVS EMEAR Best Practice FY16
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Education
- Business School MasterKedge2011
- Professional CoachCoaching Ways2019
Certifications
- Professional Coach - RNCP & ICF ACTPCoaching Ways2019
- NLP TechnicianInstitut Repères2022