Freelancer profile translated to English.
Back to original languageAbout Amal
10 years of experience in 360° digital marketing strategy and CRM. I support companies (multi-sector) in structuring their omnichannel customer strategy, optimizing acquisition, and maximizing customer retention.
Expertise:
- CRM & Marketing Automation: customer data structuring, segmentation, journey design, customer activation (Piano Analytics, Databricks, data-driven approach)
- Acquisition & Growth: digital acquisition strategy, growth hacking, omnichannel campaigns, conversion optimization (Meta Ads, LinkedIn, CRO, experimentation)
- Retention & Churn Management: churn prediction, pricing optimization, strategic loyalty, customer failure reduction through data & analytics
- Digital Transformation: CRM/ERP implementation, customer journey redesign, change management, user adoption
Sectors of intervention: Retail, banking, insurance, SaaS, press, cosmetics, B2B. Strategic and operational adaptability to each business context.
Approach: Strategic consulting + operational execution. Driven by performance, data, and customer experience. Intervention from strategy definition to deployment and continuous optimization.
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 50km), Montpellier (up to 50km), Marseille (up to 50km)
Experience
- EVOLV360Freelance Digital Marketing & CRMDIGITAL AND ITOctober 2024 - Today (1 year and 10 months)Lille, France
- Supporting companies in defining and deploying 360° digital marketing strategies focused on growth, performance, and customer experience
- CRM strategy consulting: customer data structuring, segmentation, journey design, and implementation of loyalty and activation programs
- Managing digital transformation projects (scoping, requirements structuring, roadmap, stakeholder coordination - business and technical)
- Implementing and optimizing CRM, marketing automation, and digital platforms (selection, integration, deployment, adoption)
- Designing and improving omnichannel customer journeys to enhance engagement and conversion
- End-to-end digital project management: scoping, planning, coordination, deliverable tracking, and deadline adherence
- Change management support: internal communication, training, digital acculturation, and adoption of new tools and processes
- Optimizing marketing performance through KPI monitoring (acquisition, engagement, retention, conversion, ROI) and strategic recommendations
- Coordinating multidisciplinary teams (marketing, IT, data, UX, agencies) in complex and transforming environments
- Consulting on organization and structuring of marketing information systems to improve operational flow and decision-making
- L'AGENT X - DIGITAL MISSIONSDigital Marketing and CRM ConsultantDIGITAL AND ITOctober 2020 - October 2024 (4 years)Lille, France
- Global management of the digital marketing and CRM department: priority setting, project structuring, and resource allocation
- Marketing project portfolio management: scoping, planning, budget, deliverable tracking, and deadline adherence
- Supervision of omnichannel campaigns (acquisition, loyalty, automation, customer activation)
- Definition and deployment of digital and CRM strategies aligned with business objectives and customer experience
- Management and coordination of multidisciplinary teams (CRM, digital acquisition, content, data, UX)
- Management of digital transformation projects and information system evolution, including ERP migration and SI architecture redesign
- Coordination of internal and external stakeholders (software vendors, integrators, IT teams, business units) in a complex, multi-project environment
- Management of organizational impacts related to digital transformation and adaptation of business processes
- Implementation of initiatives promoting team buy-in and embedding new usages into operational practices
- Change management: development of adoption strategy, internal communication, user training, and support for adopting new tools
- Implementation of a planning tool (S&OP / operational flow management) with needs definition, deployment management, and user support
- Scoping, coordination, and monitoring of cross-functional projects involving business, IT, and data teams, from design to deployment
Accounts: Banque populaire du nord, IDKIDS, OKAIDI, AG2R LA MONDIALE, PRÉVOIR, HELFRICH - HAVASImage and Branding ConsultantDIGITAL AND ITApril 2016 - August 2018 (2 years and 4 months)Prague, Czechia
- Conducting brand audits to analyze market positioning, message consistency, and overall perception
- Defining and optimizing strategic brand positioning (brand platform, values, promise, expression territory)
- Developing brand identity: storytelling, tone of voice, narrative universe, and differentiation axes
- Art direction and support for visual identity creation in collaboration with design teams (logo, graphic charter, visual universe)
- Ensuring brand image consistency across all touchpoints (digital, packaging, communication, retail)
- Supporting repositioning, rebranding, or brand launch phases
- Strategic consulting on brand experience and customer perception to ensure alignment between intention and perceived image
- Coordination with marketing, design, and product teams to ensure overall brand ecosystem consistency
Accounts: L'OR, TASSIMO, SANOFI
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Education
- MSc.IESEG SCHOOL OF MANAGEMENT2020MSc.
- BACHELORANGLO AMERICAN UNIVERSITY2018BACHELOR
Certifications
- Cosmetic Product Formulation and SalesLIA Laboratories2022