Amaia Soto

Support in key decisions for wineries, Designations of Origin, independent professionals, and other wine-related projects. I accompany reflection and organization processes around product, portfolio, and narrative. Helping to understand what they are communicating unintentionally and where they are losing time or resources. I do not work like an agency nor do I replace an agency. My experience allows me to speak their language and act as a bridge, helping to organize focus, clarify priorities or briefs, and improve the work of both parties. With over 15 years of experience in marketing, sales, and commercial management, I have worked within wineries and with very diverse projects, which allows me to understand both the importance of the narrative and the commercial reality. I offer a combination that is very unusual in the sector:

- Deep knowledge of wine, with advanced training (WSET Level 4 Diploma in Wines & Spirits).

- Experience within wineries, having worked in different departments, especially marketing and sales.

- International experience, having lived and worked in different countries and collaborated with projects oriented towards diverse markets, including channels like SAQ, LCBO, or Systembolaget.

- Extensive experience in product development, from the vineyard to the shelf: portfolio reflection, range conceptualization, naming, and packaging.

- Work with design departments, illustrators, and creative teams, providing direction and coherence.

- Experience in institutional environments and subsidized projects, having worked with European aid (CMO) and in business development organizations.

I work with projects that want to better understand what makes them unique, make decisions with more criteria, and build for the long term.