Freelancer profile translated to English.
Back to original languageAbout Alyssia
Tracking & Web Analytics Expert
I put my expertise and determination at your service to help you collect, analyze, and activate your data, thereby transforming insights into concrete actions for your digital performance.
🔍 Web Analytics, Tracking & Implementation
- Tagging plan design
- Analytics tag testing
- Tag Management System (TMS) management
- Analytics tool configuration
📊 Analysis & Visualization
- Mobile and web application performance analysis
- UX behavior analysis
- Dashboarding and reporting
⚡ Optimization & CRO
- A/B testing
🔐 Audit & GDPR Compliance
- Consent tag audit
- GDPR banner audit: display, functionality, and impact on tracking
🌟 Some clients who have trusted me:
- Disneyland Paris
- Chanel
- Fnac Darty
- Pierre et Vacances
- SNCF Connect (formerly Oui.Sncf)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- Disneyland ParisWeb analyst & TrackingENTERTAINMENT AND LEISUREJune 2025 - Today (1 year and 2 months)Marne La Vallée, France
- Gathering and scoping Analytics needs with Product / UX / Marketing teams, and directing them towards the right tools (Adobe, ContentSquare, etc.)
- Writing / validating Analytics specifications, configuring TMS, assisting with data layer testing and deployment, quality control of deliverables
- Designing, monitoring, and presenting dashboards (brief, setup, data quality & interpretation)
- Conducting UX & post-launch analyses, facilitating optimization workshops, and formulating data-driven recommendations
- ElevateSenior Data Marketing ConsultantCONSULTING AND AUDITSNovember 2021 - January 2025 (3 years and 3 months)Paris, FranceI have supported a variety of clients with diverse profiles and sectors such as Chanel, Fnac Darty, and Pierre et Vacances, by working on tracking, analysis, and optimization projects in various formats.Long-term clients:Fnac-Darty and ChanelShort-term clients:Sodexo, Bic, Autodistribution, FFR, Ledger, Pierre et Vacances, Locabox, and Smartpush*Data collection and reliability:tagging plan, tag management, tracking implementation, audits, and GDPR compliance.*Analysis and visualization:tool configuration, ad-hoc and UX analyses, automated reporting.*Activation and optimization:A/B testing, personalization, UX and conversion recommendations.*Project management and execution:supervision of data projects, international management, deliverable tracking.*Training and knowledge transfer:support for business teams and mentoring of junior profiles.
- LocaboxData Marketing ConsultantREAL ESTATEDecember 2024 - January 2025 (1 month)Paris, France
- Audit of analytics, media (GA4, dataLayer, GTM), and CMP tracking
- Analysis of media tracking discrepancies (GAds)
- Presentation of analyses and support on priority optimizations
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Education
- Bachelor's degree, Webmarketing & UX designHETIC2019Bachelor's degree, Webmarketing & UX design
- Master's degree, Digital Marketing & Data AnalyticsEMLV - Ecole de Management Léonard de Vinci2021Master's degree, Digital Marketing & Data Analytics
Certifications
- Google Analytics 4Google
- Google Tag managerGoogle