Freelancer profile translated to English.

Description

Freelance E-commerce & UX Project Manager, I help brands optimize their e-commerce sites to improve user experience, conversion rates, and commercial performance.

I work on both Shopify and Magento, collaborating with business, technical, and marketing teams, from needs definition to go-live.

What I can help you achieve:

→ UX & CRO Optimization: customer journey analysis, UX recommendations, Figma mockups, desktop & mobile optimization, and continuous conversion rate improvement.

→ E-commerce Project Management: roadmap steering, functional specifications writing, coordination with developers and agencies, development monitoring, testing (UAT), and go-live.

→ Commercial Animation & Merchandising: product catalog management, collection launches, promotions, homepage, landing pages, e-merch, and product page optimization.

→ SEO & GEO: content optimization, page structure improvement, SEO/GEO recommendations.

→ Performance Analysis: KPI monitoring (traffic, conversion, average order value, ROI), GA4 & Hotjar reporting.

→ CRM & Acquisition: pop-up, banner, and Klaviyo campaign optimization.

My Approach

I favor a results-oriented approach.

Each mission begins with an analysis phase to identify key growth levers. I then build a prioritized action plan based on business impact and technical feasibility, working independently or in collaboration with e-commerce teams, with a strong product and user culture.

Tools

Shopify • Magento • Storyblok • GA4 • Contentsquare • Hotjar • Figma • Klaviyo • Gorgias • Fastmag

Looking for an e-commerce project manager who can analyze your site's growth levers and quickly improve its performance?

Contact me for a video call, response within 24 hours.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Lindt & Sprüngli
UX Project Manager
AGRICULTURE
June 2026 - Today (2 months)
Paris, France
- Steering e-shop animation and coordinating the commercial calendar (key periods, promotions, launches).
- Defining standards, templates, and processes for e-commerce content management.
- Managing and updating site content: product catalog (Magento), promotions, and highlights.
- Continuous optimization of UX and customer journey through functional and graphical recommendations.
- Implementing and monitoring A/B tests in collaboration with international teams and developers.
- Performing functional testing and validating go-lives.
- Optimizing SEO and GEO in collaboration with content teams.
- Analyzing site performance and monitoring KPIs to identify areas for improvement.
- Contributing to the deployment of a CRM tool in an omnichannel approach.
- Supporting sales teams in optimizing UX across various online sales channels.
Magento UX/UI Designer A/B Testing Contentsquare
Charlotte Chesnais
E-commerce Manager
E-COMMERCE
September 2025 - March 2026 (6 months)
Paris, France
- Steering the e-commerce roadmap: prioritization, development monitoring, and UX optimization.
- Designing mockups and UX/UI recommendations to improve site performance.
- Responsible for product coordination with the agency in charge of the headless front-end: functional scoping, priority arbitration, and delivery monitoring.
- Optimizing user experience (CRO) on desktop and mobile.
- Managing digital content: product pages, visuals, SEO, homepage, landing pages, and multilingual translations.
- Coordinating collection launches and monitoring stock in collaboration with internal teams.
- Analyzing and monitoring weekly and monthly commercial performance. (GA4, Hotjar)
- Defining, implementing, and monitoring key KPIs (traffic, conversion rate, average order value, ROI).
- Developing and disseminating strategic reports for management.
- Analyzing purchasing behavior and formulating continuous optimization recommendations.
- Managing on-site acquisition tools (pop-ups, banners) on Klaviyo and analyzing performance.
- Supervising paid acquisition campaigns (Google Ads, Meta).
- Managing prices across different international markets.
- Managing customer orders and CRM, including monitoring customs procedures for international sales of jewelry and diamonds.
- Contributing to a 12% increase in revenue within one year.
Google Analytics Shopify ERP CMS Klaviyo
Orfèvrerie Christofle
International E-commerce Assistant
LUXURY GOODS
September 2023 - October 2024 (1 year and 1 month)
Paris, France
- Operational deployment of the e-commerce strategy in the UK, Switzerland, and new international markets as part of international shipping development.
- Optimizing e-commerce content per store (UX, SEO) to improve customer experience and traffic acquisition.
- Building e-merchandising for sites according to market plans, collection launches, and stock management.
- Creating, adapting, and publishing product pages with multilingual translation management.
- Managing and updating the web content calendar: master pages, event capsules, new products.
- Performing A/B tests in the staging environment and analyzing results before go-live.
- Contributing to the development and continuous improvement of site features (gathering requirements, writing specifications, testing, acceptance, and deployment).
- Analyzing digital activity performance by market and formulating optimization recommendations (GA4).
- Configuring and highlighting the Talisman configurator on e-commerce sites and in-store (cutlery personalization experience).
- Contributing to a 30% growth in UK e-commerce site revenue compared to 2023.
SEO Magento2 Splio Google Analytics 4 Gorgias