Freelancer profile translated to English.
Back to original languageAbout Alyson
Hello everyone,
Passionate about motorsports and all extreme sports in general, I am a motorcycle rider in my spare time, journalist, columnist and blogger for motorcycle media.
I have also written a book "Heels and Handlebar, the guide for female bikers" and launched an aperitif game "Ride Trippers".
Coming from a Bac + 5 training in MKT/Com and digital specialization, social networks, natural referencing as well as adwords and e-reputation hold no secrets for me!
I like to take up my pen and write about subjects that inspire and interest me.
I am also a specialist in 360-degree marketing and communication campaigns as well as an excellent leader in terms of creating and carrying out events.
Finally, I also offer you the entire Vlog & Video part in order to boost the subjects that will bring you visibility and notoriety...
Looking forward to getting to know you, as well as your needs!
Alyson Aigrain
English
Fluent
French
Native or bilingual
Can work on-site
Genève (up to 50km), Chambéry (up to 30km)
Experience
- La p'tite roue'tine AgencyOdd jobs / ChroniclesAUTOMOBILEJuly 2020 - Today (5 years and 11 months)Chambéry, FranceAgency specializing in marketing & communication, focused on digital and influence. "The agency that pilots your projects"
- BMW MotorradNetwork MKT ManagerAUTOMOBILEJuly 2018 - July 2018 (1 month)Montigny-le-Bretonneux, FranceFree mission to animate French dealers
- Groupe DuffortMarketing and Communication ManagerAUTOMOBILESeptember 2014 - February 2017 (2 years and 6 months)Le Port-Marly, FranceMaserati, Jaguar, Land Rover, VolvoHigh-end automobileIn charge of Marketing and Communication for the group, its 6 dealerships and its 4 brands.Events:- Budget management- Management of partnerships and suppliers/service providers- Implementation of logistics, management and briefing of teams- Relations and reception on site- implementation of digital strategies on site and CRM to recover leads and create trafficCRM:- Creation of Mailing/e-mailing/SMS campaignsDeadline management, registration tracking, CNIL Mention, Opt-in/Opt-out- Lead management and maintenance of the BDD and DMS- Skills on various tools such as Digitaleo, I'car, salesforce, etc- Call-tracking and customer journey tracking technologyDigital:- Implementation of a digital strategy linked to events and various mediaImage, e-reputation, notoriety, knowledge management devices- Management of the group's 2 websites and various social networksStrategy linked to community management- Creation of Google Adwords campaigns, monitoring of statistics and reporting- Implementation of technologies such as the QR Code system and mobi-sites to serve the group's communication
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Education
- Master 1 Marketing & CommunicationSup De Pub2013