Alvise V.

Development and implementation of the 360° marketing plan, including the launch of new collections and the coordination of store openings or renovations. Development and execution of marketing and visual merchandising strategies to enhance brand awareness. In-depth analysis of market trends and competition, with strategic monitoring to anticipate changes and adapt marketing actions. Creation and management of strategic partnerships with influencers and media to optimize brand visibility, ensuring the organization and coordination of photoshoots. Design and development of innovative materials and tools for stores (displays, packaging, POS, etc.). Management of the marketing and visual merchandising budget, from planning to investment optimization to maximize ROI. Management of a team of 5 people.

Design and development of POS materials adapted to international retail and wholesale sales channels, ensuring consistency with brand image. Analysis of market data to identify trends, anticipate customer and store needs in different markets. Development of marketing plans in alignment with company strategies, the commercial calendar, and the group's brand identity. Management of retro-planning for commercial promotions and in-store collection launches. Development of marketing tools for sales teams, B2B clients, and POS (catalogs, training videos, GWPs, etc.). Management of a team of 2 people.

Design and development of visuals for communication and their implementation on various in-store and online platforms. Management of contacts and partnerships with suppliers, advertising agencies, and photography studios. Assistance in the preparation and setup of stands for major national and international jewelry fairs and exhibitions (VicenzaOro, Basel World, etc.). Creation and management of content for social networks, with performance analysis to optimize brand engagement and visibility. Organization of promotional events aimed at strengthening brand awareness and customer interaction.