Freelancer profile translated to English.
Back to original languageAbout Alvin
Nice to meet you, I'm Alvin Caleb.
⭐️ HERE ARE MY REFERENCES:
GALERIES LAFAYETTE, KONBINI, PUMA FRANCE, LA ROCHE POSAY, NETFLIX, YOUTUBE, KAMAD PARIS, MAISON GUAVA,
My goal is to help brands create or strengthen their identities through recommendations and the production of bold concepts.
My objective is to meet your needs by offering you impactful influence strategies and new, adapted creative concepts.
🚀 STRATEGY —
⦿ Influence marketing strategy;
⦿ Influencer sourcing
⦿ Rate negotiation
⦿ Campaign monitoring and management / Gifting
⦿ Campaign reporting
📸 PRODUCTION — Assisting you in amplifying the deployment of the established strategy
⦿ Event production
⦿ Photo & video shoot production
✅ For 360° management, I can assemble a team for you (Art Director, Photographer, Videographer, Set Designer, Producer.)
👉 Stakeholders: influencer agencies, agents, Networks... I have built a strong relationship of trust with these essential players and have a solid network ready to be deployed.
👉 Talents: I have the opportunity to collaborate with a wide range of creators from all categories, including artists, actors, athletes, YouTubers, streamers...
👉 Platforms: YouTube, Instagram, TikTok, etc. hold no secrets for me! I constantly monitor innovative digital tools to offer you creative strategies adapted to your visibility or conversion objectives.
My experience is rich and sharpened by a fresh perspective close to current trends. Today, I want to share it with you!
Looking forward to collaborating together.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- KonbiniInfluence Project ManagerDIGITAL AND ITMarch 2023 - September 2023 (6 months)Paris, France=> Development of tailor-made activations within Konbini's DNA, responding to a brief & set objectives=> Coordination of activations with creative and production teams=> Monitoring and profile targeting (sourcing)=> Commercial negotiations with agents and/or talents=> Performance monitoring & tracking=> Monitoring of the latest influence trends
- MEDIA.MONKSInfluence Strategist & ManagerSeptember 2022 - Today (3 years and 9 months)Paris, FranceClients: Netflix, Youtube, Warner Bros, Playstation, Parions Sport, Zalando => Development of client recommendations around tailor-made activation concepts responding to a brief & set objectives => Coordination of activations with creative and production teams => Monitoring and profile targeting (sourcing) => Commercial negotiations with agents and/or talents => Performance monitoring & tracking => Monitoring of the latest influence trends
- OLABO PRODUCTIONArtistic Director & Production Assistant (Production Company)September 2020 - Today (5 years and 9 months)Paris, France• Development of scripts and art direction for music videos. Clients: Koba la D, Alonzo, Mac Tyer, WatiB, Moha K, Sasso, Kaza, NOS, S-Pion, RK, Landy... (among the most influential artists in the urban music scene) (285k views on Youtube)• Constant monitoring of the latest Urban Pop releases and Instagram post publication• Coordination with the production director for on-set organization and logistics management
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Education
- Global Communication and Brand Strategies MasterSup de Pub - INSEEC U2022Master Communication Globale et stratégies des marques
- Commercial and Marketing Bachelor's DegreeCFA CODIS2021Licence commercial et marketing