About Alvaro
Spanish
Native or bilingual
Experience
- B Lab SpainB MultiplierApril 2023 - Today (3 years and 2 months)Granada, SpainSupport for SMEs in obtaining B Corp certification.
- SEMPATIZABusiness Development and Digital Mentor - Digital Transformation ConsultingJune 2005 - Today (21 years)Granada, SpainOutsourced marketing management. Mentoring and consulting for startups or SMEs looking to develop their digital strategy. We guide companies step-by-step to achieve successful internet projects. We combine our years of experience as a startup and consultants, and over 100 projects developed since 2006. We help entrepreneurs understand how to make their digital strategy work. Idea generation, innovative methodologies, creativity, co-creation, inbound marketing and content marketing, web information architecture, usability and UX, business models, SEO, SEM, social media, analytics, conversions, testing. Training for startups and web agencies on online marketing.
- Máster Propio en Marketing Online y Estrategias Social MediaDirector and Coordinator of the MOSM Master's in Online and Social Media Marketing at UGR (4th edition)March 2014 - Today (12 years and 3 months)Planning of content, speakers, and professors for the Master's in Online and Social Media Marketing at the University of Granada. I teach online marketing classes (Web, SEO, UX, SEM, analytics...), creative processes, and team building. Creator of the #impactamosm program to help high-impact companies improve their digital strategy with the help of students and tutors.
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Education
- Licentiate in ManagementBusiness School1996lic, management
- Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related DisciplinesUniversity of GranadaBachelor of Business Administration (BBA), Empresa, gestión, marketing y disciplinas afines
Certifications
- B CorpBcorp2024